I Always Did Like to Color
Earlier this summer I heard the words “I’m starting a new company called crayon” for the first time and my world changed.
It’s a pretty cool story about that night and one I have already covered over on Managing the Gray. You can read it here or listen to it here.
I firmly believe that crayon is a new kind of marketing company. We are not going to do things the same way everyone else does. One of the reasons is because I personally don’t know how other shops do things. I’m completely self taught. My degree is not in marketing and I have not worked for any ad agencies in my life. That alone helps us do things differently.
We have an amazing team in this company. Yes, you’ve heard about guys like Shel Holtz, Neville Hobson and of course our spiritual leader Joseph Jaffe, but there are others on the team that I’m just as excited to work with. Some even more so because they are young, hungry and eager to get out there and make a difference. That is fun to be around.
Since I’m posting this later then the first wave of comments and postings that I know are out there I will say a couple of things.
Yes, crayon is going to operate in Second Life. Being a global company we are using technologies such as Second Life to allow us to work together as a team in ways we couldn’t without it. We will have offices, social areas and an amphitheatre for events. When you swing by I’m sure you’ll see some of the employees walking around or socializing with others. We are not just setting up an island and going “ooh, look what we did!” We will be using the space to run our business. To show clients what Second Life can be to them and to educate others.
There will be an event on Thursday. Most have already picked up on that. We’re going to fit everyone in we can and then if you can’t we’ll be taping and sharing with everyone afterwards as well.
If you want to chat more about this let me know. We are all available for interviews via Skype, e-mail, phone, second life or any other technology I’m forgetting. Heck, we can do it the old fashion way in person if you like! *grin*
We believe in social media and will be using all facets of it to get the word out there, answer the questions and stay involved. It’s a big world out there that we are working in and through the power of new marketing it gets a bit smaller every day.
Already I can sense a buzz building. It’s an interesting feeling and one I have not felt in a long time. It feels good. It feels challenging and exciting all wrapped up in one.
crayon is going to be different. We are different already. That in a nutshell is why I joined the company and why I believe in it.
Update: I have left crayon.
October 23rd, 2006 at 1:27 am |
rock on C.C., blazing the path once again!
October 23rd, 2006 at 1:28 am |
[…] crayon is Live. Let the Coloring Begin… October 23rd 2006 Rather then posting a second time here and saying the same thing I’d direct you to the post on cc-chapman.com where I talk about my excitement for the launch of the new company I’m part of. This is going to be an exciting and extremely busy week for me and the rest of the company. But, I also hope that it will be extremely rewarding as well. Bookmark this post:These icons link to social bookmarking sites where readers can share and discover new web pages. […]
October 23rd, 2006 at 9:10 am |
Just love the company name! You’ll be able to have so much fun with that.
Good luck for Thursday.
- Neil.
October 23rd, 2006 at 10:02 am |
C.C.,
Many congrats on the company launch and I look forward to Thursday to learn what you four (and more) have in store!
Best wishes,
Dan
October 23rd, 2006 at 1:33 pm |
[…] While Joseph is the founder, they have recruited a number of other thought-leaders in the new marketing communication landscape including Neville Hobson and Shel Holtz, (from PR podcast For Immediate Release) & C.C. Chapman. […]
October 23rd, 2006 at 2:13 pm |
[…] CC Chapman, Neville Hobson, Shel Holtz, and Joseph Jaffe, most are good pals (haven’t yet met Joseph) have announced a new company called ‘Crayon‘. […]
October 23rd, 2006 at 2:20 pm |
[…] Instead of expanding on crayon myself, I’m going to direct you to three of the new crayons, my good friends Neville Hobson and Shel Holtz, who as you probably know are co-hosts of the popular PR podcast For Immediate Release, and podcasting music pioneer and all-around good guy, C.C. Chapman. They do a pretty damn fine job explaining everything on their own blogs. […]
October 23rd, 2006 at 3:54 pm |
The New Way of Marketing has a name: crayon…
…
October 25th, 2006 at 11:29 pm |
[…] A foursome of prolific bloggers and podcasters — Joseph Jaffe, Neville Hobson , Shel Holtz, C.C. Chapman — are starting a “new marketing” agency called Crayon which will be based in Crayonville Island, Second Life, the virtual world. Neville’s post on Crayon was the clearest. This new company sounds a little crazy and very stimulating. I’m looking forward to checking out their new virtual digs and learning more about their plans. […]
October 26th, 2006 at 8:35 am |
[…] It’s certainly been a roller-coaster of a week since we trickled out our news about crayon on Sunday with blog posts by Joseph, CC, Shel and me. The subsequent blogosphere buzz has been spectalcular. The outpouring of warmth from our friends in the communication space - advertsing, marketing and PR - has really been overwhelming. […]
October 30th, 2006 at 12:07 am |
I love your idea.
October 30th, 2006 at 8:49 pm |
[…] [Update Oct 23 @ 09:40] Joseph, Shel and CC have also posted about crayon. Theirs went up late last night my time. […]
April 1st, 2007 at 5:10 am |
[…] CC Chapman’s the VP of marketing for his new company, Crayon. You can find Crayon on Second Life (remember that thing?) […]
July 31st, 2007 at 5:48 pm |
[…] meer op hun eigen blogs: - Joseph Jaffe - CC Chapman - Shel Holtz - Neville […]