Now, the second item I can take care of myself using a tool like the personalized Google feed pages where I can populate areas of the page w/ separate feeds. I like following tweets but prefer them separated out into groups of contacts; for instance, I can’t follow the Sox games if those tweets are mixed in with all my other contacts - just too mixed up for my taste.

The first item, however, is something you’re trying to encourage, and you’re absolutely right. This may be the simplest form of Web 2.0 communication, and if you adopt it and the word gets out, you can guarantee you will get followed. Restaurant daily specials are a pretty good idea… Personally, I’d be in favor of real-time Traffic updates and an ESPN-like Bottom Line in Twitter form.