Comments on: Virtual World Marketing http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/ Ramblings of Boston Based Media Maven C.C. Chapman Tue, 02 Dec 2008 00:44:44 +0000 http://wordpress.org/?v=2.2.2 By: Jay Moonah’s Blog » Empty sims are like empty stadiums… when there’s no ballgame http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43831 Jay Moonah’s Blog » Empty sims are like empty stadiums… when there’s no ballgame Fri, 03 Aug 2007 02:02:28 +0000 http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43831 [...] has been a lot of blow-back against Second Life lately, and I know many smart folks (including my friend C.C. Chapman) have and will be talking more about this, but I wanted to address one of the biggest criticisms, [...] […] has been a lot of blow-back against Second Life lately, and I know many smart folks (including my friend C.C. Chapman) have and will be talking more about this, but I wanted to address one of the biggest criticisms, […]

]]> By: Jonathan Trenn http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43828 Jonathan Trenn Wed, 01 Aug 2007 22:23:36 +0000 http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43828 I feel odd responding to this because my name isn't Chris like practically everyone else. From what I've been reading, Second Life isn't quite cutting it. Christopher Penn asks us how many people are currently on our site NOW. To me, that misses the point. Second Life is a place where people are supposed to congregate. That's not happening. That's the problem. So three questions: 1) Why aren't they? 2) Are you telling/showing clients how to engage people on Second Life? 3) Could it be that it's a bit too early for the Second Life business model to be a successful marketing vehicle? I mean, is 2009 more viable? I feel odd responding to this because my name isn’t Chris like practically everyone else.

From what I’ve been reading, Second Life isn’t quite cutting it. Christopher Penn asks us how many people are currently on our site NOW. To me, that misses the point. Second Life is a place where people are supposed to congregate. That’s not happening. That’s the problem. So three questions:

1) Why aren’t they?

2) Are you telling/showing clients how to engage people on Second Life?

3) Could it be that it’s a bit too early for the Second Life business model to be a successful marketing vehicle? I mean, is 2009 more viable?

]]> By: Tony Carcieri http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43827 Tony Carcieri Wed, 01 Aug 2007 22:00:55 +0000 http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43827 Anxious to hear your thoughts on this. I am curious how a company like I work for could make use of SL. Do you see SL as a bridge to companies who produce tangible (ie not virtual/electronic) products from a marketing perspective or is there a marketplace in SL for tangible products? By SL I mean SecondLife or similiar virtual realities. Thanks CC!/ Anxious to hear your thoughts on this. I am curious how a company like I work for could make use of SL. Do you see SL as a bridge to companies who produce tangible (ie not virtual/electronic) products from a marketing perspective or is there a marketplace in SL for tangible products? By SL I mean SecondLife or similiar virtual realities.

Thanks CC!/

]]> By: Chris Hambly http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43826 Chris Hambly Wed, 01 Aug 2007 20:04:05 +0000 http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43826 I wrote on a comment on the site you referenced CC, thanks. Chris, sim numbers are incredibly low in comparision to say site page impressions a day, for me at least, like not even worth comparing. However, brand engagment is where the answer is, where the gold is, where the future is, SL is gravy baby for that. I wrote on a comment on the site you referenced CC, thanks.

Chris, sim numbers are incredibly low in comparision to say site page impressions a day, for me at least, like not even worth comparing.

However, brand engagment is where the answer is, where the gold is, where the future is, SL is gravy baby for that.

]]> By: Christopher S. Penn http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43823 Christopher S. Penn Wed, 01 Aug 2007 15:21:14 +0000 http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43823 More good points: http://www.storygeek.com/?p=99 More good points:

http://www.storygeek.com/?p=99

]]> By: Christopher S. Penn http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43821 Christopher S. Penn Wed, 01 Aug 2007 13:48:39 +0000 http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43821 Food for thought: How many people are concurrently viewing your web site right now? When people say that marketing in virtual worlds is pointless because sims are empty a lot, ask those people how many concurrent visitors they have RIGHT NOW on their web site. That's the sim equivalent. Do we count that? No. We count visitors. How many feet came in the door over 24 hours. 30 days. A year. Why wouldn't the same metrics apply to a sim? Food for thought:

How many people are concurrently viewing your web site right now?

When people say that marketing in virtual worlds is pointless because sims are empty a lot, ask those people how many concurrent visitors they have RIGHT NOW on their web site.

That’s the sim equivalent. Do we count that? No. We count visitors. How many feet came in the door over 24 hours. 30 days. A year. Why wouldn’t the same metrics apply to a sim?

]]> By: C.C. http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43820 C.C. Wed, 01 Aug 2007 13:03:26 +0000 http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43820 and I should mention that my good buddy Chris is what nudged me to think even harder this morning http://marketingconversation.com/2007/08/01/second-life-marketing-has-only-one-life-to-live/ to read his thoughts. Great blog to read daily and I should mention that my good buddy Chris is what nudged me to think even harder this morning

http://marketingconversation.com/2007/08/01/second-life-marketing-has-only-one-life-to-live/ to read his thoughts. Great blog to read daily

]]> By: Chris Hambly http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43819 Chris Hambly Wed, 01 Aug 2007 13:01:54 +0000 http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43819 Looking forward to hearing your mind on this one then CC, not that there are hard and fast answers, I'm sure. Looking forward to hearing your mind on this one then CC, not that there are hard and fast answers, I’m sure.

]]> By: P.D. http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43818 P.D. Wed, 01 Aug 2007 12:59:03 +0000 http://www.cc-chapman.com/2007/08/01/virtual-world-marketing/#comment-43818 Keep wrapping your head around this- can't wait to hear what you come up with. Keep wrapping your head around this- can’t wait to hear what you come up with.

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