Dinner Full of Thought
Last night I had an amazing dinner in a room full of powerful people, with powerful minds. Very open discussions about the future of media, the problems agencies are having working with brands in this space and future thinking about where we think the space is going to change and evolve. Amazing to hear such diverse thoughts and questions.
The dinner was held because Peter Hirshberg from Technorati is in town to speak at the Cross Media Forum and thus MITX thought it would be great to bring together some local Boston thought leaders for dinner.
Anytime you get people from companies like Hill Holiday, Mullen, YouTube, Holland-Mark, The Wall Street Journal, Longworth Ventures and the Yankee Group around a table with Larry Weber leading the questions you know it is going to be a good conversation. Plus the location and food didn’t make for a bad night either.
A lot of discussion focused around the power of scale and how selling a television spot for millions of dollars is understood and will be green lighted faster then a six figure deal on a new media buy. Hearing this over and over didn’t surprise me, but it did shock me a little to realize just how wide spread this was. What really surprised me was that someone asked about bloggers in the room and I was only 1 of 3. That blew my mind. How can you work in this field and yet not use/try out the technology. Doesn’t makes sense to me.
In the end I’m really psyched to have met these people face to face. Some were familiar and many I hope to get to know better. It was an opportunity that I don’t take lightly.
September 18th, 2007 at 7:57 am |
Doesn’t surprise me one bit CC, same story here in UK.
In fact some of the biggest agency players who roll-out some of the most well known brands here have zero blog presence still, nada.. one might ask if they need it, with satisfied clients, and winning awards.
I guess the angle is that blogging and social media should be thought of as “another division”, an added channel, not the only one?
September 18th, 2007 at 9:41 am |
Welcome to the agency world. This is what it’s like in the old media world.
September 18th, 2007 at 1:03 pm |
I was talking with a prospective client yesterday smack dab in the middle of silicon valley and we started talking about them having a company blog, podcast, videocast and they said they don’t have time nor budget for it. They market only through magazines and their website.
Times are changing folks, better get on the clue train!
September 18th, 2007 at 2:04 pm |
Often times we are so close to the revolution and live in it everyday, it easy to loose perspective on the rest of the world. I am at the point now where I’m openly impressed when I say podcast, blog, or rss and don’t get a glazed look in the eyes. Even those who know of it, rarely understand the real power in it. Hopefully that’s an opportunity for savvy folks like us to show them the way.