2007 Goals, Targets and Resolutions

Who knows what to call them? I sure don’t, but I’ve seen several different strategies and personally I always write them down in my paper journal and then go back at the end of the year to see what I accomplished. I didn’t do so hot on my 2006 ones. Especially the one about that beautiful guitar that is sitting just behind me right now taunting me to play it.

Some are big and some are small but here is what I’d like to accomplish in 2007.

  • Embrace a Healthier Life
    Two years ago I got on a fitness kick. I was eating better and playing racquetball every day at lunch for a solid hour. I was losing weight and loving how well it was going. Then I blew out my knee and switched jobs and I no longer had the time to go to the gym in the middle of the day like I always did and I completely reverted back to my old ways . This isn’t a matter of pounds and inches (but they will both be nice side effects) but rather about a total shift in the way I live each day.
  • Redo the Accident Hash Web Site
    I just never got around to it this year, but have already got the conversations going about this for early next year. I’ve been so focused on other things that I somehow missed this one right in front of my face.
  • Read More Books
    I have shelves of books that I’ve never read. Right here in front of me on my desk I’ve got several that I have recently purchased and never read. I’m going to make an effort to unplug every couple of days for at least an hour and chill out with a good book. Hope to make it a healthy dose of fiction and non-fiction.
  • Write a Book
    This has been on my “must do before I die” list ever since I put one together. I just have to make a commitment to write it. Who knows if it’ll actually ever get published and that whole part of the game, but I want to write a book. I have two ones outlines right now. One could be viewed as a printed companion to Managing the Gray with heavy focus on new marketing, new media and new ways of thinking in general. The other is more focused on the softer side of business mixed with life. I came up with it while camping in the Boundary Waters with my Dad this summer. I even wrote the opening chapter.
  • Teach My Kids to Fish
    They already know the basics, but for my birthday they gave me a bunch of fishing gear because as Emily said “you already have the canoe.” So this summer I’ll buy a license and get out on the water with the kids.
  • Hike Three Mountains
    I honestly don’t remember the last time I stood on top of a mountain. This is me! The Cathedral of the Pines dude. What is wrong with me? I picked three because I know that time is going to be a problem too, but I need to make this happen. Kind of goes with the first goal if I do it right.
  • Launch a New Video Podcast
    Some people might go, “You already did this with One Guy’s Thoughts.”To which I would say, “Nope, that’s not the one I’m talking about.” *grin*
  • Take MORE Pictures
    I don’t take nearly as many as I should be with the nice camera I have. I need to just go out and do photo walks. Grab Steve Garfield and a bunch of other Flickr fanatics and take pictures of anything and everything.
  • Host a Podsafe Concert in Boston
    Every year I try to make this happen and I have yet to be successful with it. I chase down every lead. Every contact someone gives me and yet after different levels of enthusiasm and interest it always seems to die. I’ve got tons of great acts, I’ve got the promotional outlets. The only thing I don’t have is a venue to host it in. So anyone with a Boston area music venue who wants to hold a bi-monthly show of killer music artists from around the country/globe please let me know!
  • Cook With More Variety
    I love to cook and I’m very good at it. But, I seem to be in a rut lately when it comes to cooking the same things over and over. I have PILES of cookbooks and recipes that I’ve cut out. Now that the kids are older and can deal with “eat what is on your plate” I can experiment some more and try new things. I know what they like and don’t so I can at least shoot in the right direction. Maybe I’ll post the really good ones here.
  • Make crayon a Success
    This is an ongoing goal or else I wouldn’t have joined the company in the first place, but still I want to make sure I say it out loud so that I never forget it. We are making good steps in the right direction, but I want to be at the end of 2007 looking back and going DAMN SKIPPY at the success we’ve had.

I talked about these with my kids today. Taught them what they were and why it’s good to do them. Why it’s more important to actually constantly be evaluating goals and setting them through out the year. That’s what makes people successful I think. The ability to constantly not be satisfied and always striving for more. Keeps ya on your toes!

Welcome to 2007! Get ready for a year of fun!

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My Beliefs

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Weeks Are Rarely Simple

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


I’ve developed and taught courses for Lynda.com, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

My Beliefs

Being a Duck Ain’t Easy, But It Keeps Me Sane

Boston GORUCK Constellation

Weeks Are Rarely Simple

Our Family Depends on Verizon Fios

To Binge Or Savor?

Our Last Summer All Together

Watching My Kids Grow Up and Away

Words and The Days To Come

Why I Chose To Be Part Of The Women’s March

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