Comments on: Americans Expect Companies to Have a Presence in Social Media http://www.cc-chapman.com/2008/10/01/americans-expect-companies-to-have-a-presence-in-social-media/ Ramblings of Boston Based Media Maven C.C. Chapman Thu, 08 Jan 2009 18:52:47 +0000 http://wordpress.org/?v=2.2.2 By: Craig Wilson http://www.cc-chapman.com/2008/10/01/americans-expect-companies-to-have-a-presence-in-social-media/#comment-46698 Craig Wilson Tue, 07 Oct 2008 01:14:32 +0000 http://www.cc-chapman.com/2008/10/01/americans-expect-companies-to-have-a-presence-in-social-media/#comment-46698 Wow, great info CC. Glad you posted this survey result. SM is a bit further behind in Australia but we are working on speeding up the process. Thx for the heads-up. Looking forward to AoC2. Wow, great info CC. Glad you posted this survey result. SM is a bit further behind in Australia but we are working on speeding up the process. Thx for the heads-up.

Looking forward to AoC2.

]]> By: C.C. http://www.cc-chapman.com/2008/10/01/americans-expect-companies-to-have-a-presence-in-social-media/#comment-46670 C.C. Wed, 01 Oct 2008 20:09:46 +0000 http://www.cc-chapman.com/2008/10/01/americans-expect-companies-to-have-a-presence-in-social-media/#comment-46670 Yeah Ed, I wondered the same thing because the numbers seemed really high to me as well. I also wonder if it was a location thing. Meaning I wonder if they asked across the country of it was just in one area. If you did this in a big city like Boston or San Francisco vs a small town somewhere else in the country the results are going to be different. Yeah Ed, I wondered the same thing because the numbers seemed really high to me as well. I also wonder if it was a location thing. Meaning I wonder if they asked across the country of it was just in one area.

If you did this in a big city like Boston or San Francisco vs a small town somewhere else in the country the results are going to be different.

]]> By: Cone Finds That Americans Expect Companies to Have a Presence in Social Media | Business Smart Tools http://www.cc-chapman.com/2008/10/01/americans-expect-companies-to-have-a-presence-in-social-media/#comment-46669 Cone Finds That Americans Expect Companies to Have a Presence in Social Media | Business Smart Tools Wed, 01 Oct 2008 19:44:01 +0000 http://www.cc-chapman.com/2008/10/01/americans-expect-companies-to-have-a-presence-in-social-media/#comment-46669 [...] I think many companies and individuals know this but it is always good to have an official study. Cone finds that 93% of Americans believe that a company should have a presence in social media and 85% believe that companies should not only have a presence but they should interact as well and 56% of American consumers feel stronger about a company and better served when they can interact in a social media environment. See all of the results here, and thanks to C.C. Chapman for the heads up here. [...] […] I think many companies and individuals know this but it is always good to have an official study. Cone finds that 93% of Americans believe that a company should have a presence in social media and 85% believe that companies should not only have a presence but they should interact as well and 56% of American consumers feel stronger about a company and better served when they can interact in a social media environment. See all of the results here, and thanks to C.C. Chapman for the heads up here. […]

]]> By: Ed Roberts http://www.cc-chapman.com/2008/10/01/americans-expect-companies-to-have-a-presence-in-social-media/#comment-46668 Ed Roberts Wed, 01 Oct 2008 19:26:16 +0000 http://www.cc-chapman.com/2008/10/01/americans-expect-companies-to-have-a-presence-in-social-media/#comment-46668 I'm interacting with brands online quite a bit... of course, I'll throw out a brand name on Twitter just to see if they're paying attention from time to time :P As I've mentioned in several of my talks: Just like people expect a company to have a web page, we are rapidly getting to the point where people expect companies to be accessible by way of social media. However, the perception of "wow, you're easily accessible to me?" will rapidly turn to "I expect you to be online". That is why it is SO important for companies to get in the game NOW. However, I'm VERY surprised to see the aggressive numbers that this study quotes. 93%? Seriously? I wouldn't have expected those numbers expecting social media engagement for another 5 years. I'd expect 93% for "do you expect a company to have a website?" When I tell average people that I've interacted with companies like Samsung online through Twitter, they're amazed. While social media has make big strides in the last year, I simply do not see this as a representative sampling of where things are... yet. The survey was done online, but it doesn't say where. I wouldn't be surprised it was done ON a social media site (Facebook, MySpace, etc.) That would explain the numbers. I’m interacting with brands online quite a bit… of course, I’ll throw out a brand name on Twitter just to see if they’re paying attention from time to time :P

As I’ve mentioned in several of my talks: Just like people expect a company to have a web page, we are rapidly getting to the point where people expect companies to be accessible by way of social media. However, the perception of “wow, you’re easily accessible to me?” will rapidly turn to “I expect you to be online”. That is why it is SO important for companies to get in the game NOW.

However, I’m VERY surprised to see the aggressive numbers that this study quotes. 93%? Seriously? I wouldn’t have expected those numbers expecting social media engagement for another 5 years. I’d expect 93% for “do you expect a company to have a website?” When I tell average people that I’ve interacted with companies like Samsung online through Twitter, they’re amazed. While social media has make big strides in the last year, I simply do not see this as a representative sampling of where things are… yet.

The survey was done online, but it doesn’t say where. I wouldn’t be surprised it was done ON a social media site (Facebook, MySpace, etc.) That would explain the numbers.

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