Making Media As Marketing
Today at the MarketingProfs Digital Marketing Mixer in Scottsdale, AZ I gave the following presentation.
Some of the tips I gave for companies thinking of using video as part of their marketing programs included:
- The audience has changed, you need to change with it.
- Where, when and how we watch video has changed.
- The powerful cable has changed from coax to ethernet
- Video does not have to cost you a lot of money
- Forget viral videos. Focus on results.
- Find the perfect length for your audience.
- Work with independent video producers who are already producing great work and know the space.
- Hyper syndicate your content to all channels you can.
- Involve the audience.
- Measure results and learn from your mistakes.
- Don’t be afraid to experiment.
To everyone who I met at the event and everyone involved in making the event happen thank you for an amazing two days in the desert.
October 24th, 2008 at 4:28 am |
Thanks, CC…
The unfortunate truth is that mass media itself hasn’t fully (and in many cases partially) embraced these concepts.
Thanks again for sharing the slides.
Regards,
Bill Gaffney
October 24th, 2008 at 6:14 am |
It’s the iJustine and Steve Show. Ha! Now there’s a creative idea I’d love to be part of…
Thanks for including me.
October 24th, 2008 at 9:04 am |
Very nice presentation - simple and to the point. You had me at slide two
October 26th, 2008 at 4:29 pm |
The slide show was great! Good job!
October 27th, 2008 at 5:59 am |
[…] C. Chapman, a presentation on Making Media as Marketing. With Slideshare. From the recent MarketingProfs Digital […]
October 27th, 2008 at 11:26 pm |
I think #5 and #8 are the most important.
A lot of people term video blogs or the publishing of videos to the web as “viral video” which is definitely not the case. Also, most videos will never go viral but it is still good that you continue to pump out content. With my videos I don’t look for thousands to see them, though it would be cool.
Like you said, “hyper syndicate” content…this increases the number of people who have a chance of viewing it. Also, it helps you to reach different people in different communities. Not everyone who uses YouTube will be on Viddler, Blip.tv, Vimeo, etc. It is important to try to reach as many people as possible. TubeMogul makes this insanely easy now!