The New Pepsi « C.C. Chapman

The New Pepsi

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The total rebranding of Pepsi has begun. This photo is from my office where I had a six pack of the new cans show up.

Will write more later because I have lots of thoughts. I just don’t have the time at the moment. *grin*

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This entry was posted on Tuesday, October 28th, 2008 at 7:54 am and is filed under Rambles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Matthew Ebel

So wait a second... the red blob is pushing the blue blob into a corner? What kind of weird political map is this?

Pax,
Matthew
--
http://matthewebel.com
http://matthewebel.net
Daryl Tay

Interesting. I'm having someone from Pepsi come in for a Marketing class this Friday. I'm going to ask him about this!
Dennis Murray

I'm sure you saw Seth Godin's post on logos earlier this week.

http://sethgodin.typepad.com/seths_blog/2008/10/your-brand-is-n.html
Crystal King

I too have noticed a lot of comments around the Web at how similar it is to the Obama logo. Bandwagon jumping has worked for countless brands, so it doesn't surprise me if it was intentional.
Michelle / chelpixie

Oops. They also opened a FriendFeed room and are having a bit of trouble just letting the conversation happen.

See...http://www.chrisbrogan.com/pepsi-reaches-out-to-digital-people-in-analog/
Howard Greenstein

You mean the Pepsi Obama logo?

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