Investing in Social Media

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When I was speaking in Arizona late last year, David Alston from Radian6 sat down with me and others and asked us a bunch of questions about Social Media. Today he posted this video of me answering the question of how companies can invest in Social Media.

You can see more of the videos on his YouTube Channel.

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This entry was posted on Wednesday, January 7th, 2009 at 3:49 am and is filed under Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Benjamin Theriault

CC- Have to say I appreciate everything you had to offer in your interview, top notch. How do you propose brand marketers (and agencies) measure, or decide upon, defineable ROI? Also, do you believe that social media is an avenue only suited for brand marketers, or is there room for DR focused advertisers as well?

Thanks again for posting this interview.
Will

Cool interview. Your hair looks good. Anyway, speaking of recommending products, how do you feel about "Share This" (I noticed it's the product you use) as opposed to Shareaholic or some others? Did you experiment?
David Alston

And thanks for agreeing to be interviewed CC. Still more cool video to come in the coming month or so as well so stay tuned. Cheers.
David

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