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Come Sit Around My Campfire

posted on August 24, 2009

Keeping a secret in the social media world is not an easy thing to do. I know personally because for the last couple of months that is exactly what I had to do. Two weekends ago when I was at PodCamp Boston 4 and everyone asked how business was going all I could do was smile and respond with “great.” When in reality I wanted to tell everyone the biggest news that I’ve had to share in a long time.

Backyard Campfire

Today, I’m happy to announce that The Advance Guard, the company that I helped found in 2007, has been acquired by New York based Campfire!

You can read our post on our website about the deal and of course there is a social media press release with tons more details as well if you want to get to the nitty gritty.

So why did we do it? I can only speak for myself, but we’ve worked with the Campfire team since our very first project. We lease our office space from them and know them all very well. If any other agency had come to us with an offer to buy us, I’m sure we would have laughed and told them to take a hike. It just wasn’t something we wanted to do.

CampfireBut, I’m excited about this opportunity because now we have a larger team, to go after larger clients. While we had a lot of success, we always wanted more. Now in Campfire I know that we are going to make a difference and develop some truly unique and kick ass campaigns for our clients. We are already working on some new stuff that I can’t wait for everyone to see.

You’ve seen me talk about passion and digital story telling for a while now. It is something I truly believe in and so does the entire Campfire team. That is another reason that made this decision easier. These guys and girls are some of the most brightest and creative people I’ve ever met and now I’m one of them. I can’t think of another team I’d be more excited playing for.

As a Creative Director and partner at Campfire I’m going to be wearing a lot of hats. I’m also going to be the one you see out there speaking and evangelizing on behalf of the company. I can finally do more speaking gigs and attend the conferences that I just didn’t have the time when also running my own company. That excites me to no end!

I’m so glad this news is finally out. If you can’t tell I’m VERY excited about it.

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  • http://marketingfit.com Leesa Barnes

    How exciting. Congrats luv! Can’t wait to see what goodies you’ll be giving away in Las Vegas in October now that you’re part of a bigger team. Maybe playing cards and a board game?

  • http://lawver.net Kevin Lawver

    Congrats!! Sounds like a great move for all involved!

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  • http://www.moviemarketingmadness.com/blog/ Chris Thilk

    That’s great news, C.C. While I’m sure they have an idea, they probably don’t know the extent of the talent they’re getting by bringing you and the rest of the AG team aboard. Cheers all around.

  • http://matthewebel.com Matthew Ebel

    So what is this now… The Advance Campfire? The Campfire Guard? Bonfire of the Advancities?

    Any way you slice it, awesome!

    Pax,
    Matthew

  • http://subjectivelyspeaking.wordpress.com/2009/08/24/empathy/ Alan

    Congratulations, CC! That’s great news. I like how you blast out of the gate with all of the positive things that can (and will) happen from the acquisition.

  • http://activecause.com Craig Alberino

    Congrats to you!

  • http://www.davemadethat.com Dave Delaney

    YEEE HAWWWW!!!!!
    Congrats buddy. It couldn’t happen to a better guy. I’m so happy for you and the team.

    Congrats, congrats, congrats!

    Cheers,
    Dave

  • http://elizabethstreetbrewery.com Richard Brewer-Hay

    Hey buddy,
    Not sure where to begin. Congratulations seems like a good start though.

    Next time you’re out here on the West coast, I have several beers with your name on them. Until then, we’ll raise a pint for you from afar and wish you the very best of luck.

    Cheers!
    Richard and Allie (and the little Dolphinettes) ;)

  • http://www.consolationchamps.com/ James McNally

    Congratulations C.C.! As long as you can still make time for us at SXSW, I’m happy for you! :)

  • http://www.justinrains.com/ Justin

    That’s awesome! Congratulations C.C.!

  • http://www.dangorgone.com Dan Gorgone

    Great news dude – big congrats to you and the whole TAG crew!

  • http://www.realmendriveminivans.com PJ Mullen

    Wow! Huge news. Congratulations. You’ve worked your brains out and deserve all the success you are having. I’m very happy for you.

  • http://sarahwurrey.com Sarah Wurrey

    Very exciting news, congratulations!

  • http://www.hallme.com/blog/author/amanda/ Amanda O’Brien

    Congratulations! Sounds like a great move for everyone. Glad you are going to get to do more speaking gigs and I hope to catch up with you sometime soon on one of those adventures!

    Lets not keep secrets from eachother anymore ok? jkjk

    Congrats!

  • http://pulseandsignal.com Andre Blackman

    Congratulations CC!!

  • http://jeffcutler.com Jeff Cutler

    Awesome. Great. And all the superlatives in the dictionary.

    And congrats.

    J

  • http://twitter.com/nooneyouknow Adam Zand

    Congrats to you, Steve and the team! Looking forward to more great news and innovation from your clients. It’s all good, but I’m still keeping your awesome business cards from The Advance Guard ;)

  • http://www.horsepigcow.com Tara Hunt

    Congrats to you, CC, and even more congrats to the team at Campfire for their awesome acquisition!

  • http://goodadvices.com tam

    w00t!

    *happy dance*

    CONGRATS!

  • http://ariwriter.com Ari Herzog

    Other than Matt Ebel, everyone else commented a derivative of congrats, so I’ll be the first to offer you a Mazel Tov!

  • http://msitarzewski.com Michael Sitarzewski

    This is a perfect example of doing what you love so you can keep on doing what you love. C.C. has continued to turn a passion in to a living. When you do that, life is really good.

    Congrats C.C.

  • http://www.onebyonemedia.com Jim “Genuine” Turner

    Exciting news CC and I hope it is all and more than you imagined.

  • http://marketinghitch.com David Wiggs

    Congratulations to CC, Steve and and both the Campfire and TAG teams!

  • http://geekmommy.net Lucretia Pruitt

    Awesome!! Huge congrats! Can’t wait to see what comes out of this for you both. Happy to hear we’ll all have the opportunity to see you speak more frequently!!

  • http://chelpixie.com/blog Chel

    Major congratulations C.C, The Advance Guard and Campfire teams!

    I’m really happy to hear it gives you guys more time and a better focus on the parts you love.

  • http://flyovermarketing.com Kevin Behringer

    CC:

    Great job and congratulations!

    Here’s hoping I’ll be able to attend one of those additional speaking gigs you were talking about…

    Kevin

  • http://digitalflotsam.org P-Dub

    I wanted to quote some “campfire” phrase that would seem pithy and hip… but all I could thing of was “always bury your embers”. That isn’t going to work. Um… pass the marshmallows?

  • http://LRCWeather.com Ed Roberts

    When I saw your post pass through Twitter I had to do a double-take.
    Such incredible and exciting news! Given that you have had a working relationship with them for many projects, its exciting to see how this expands on what you can do for your clients. I especially love Michael Monello’s quote in the press release. I think it says it all.
    While you are still a partner, I know that the idea must have caused a considerable amount of stress. Selling the company you have put so much of your heart into. Sounds like an excellent decision.
    I’m excited to see what you and Campfire have in store! Congrats again!

  • http://www.honeybeeconsulting.com Melissa DelGaudio

    That is fantastic! Congratulations Mr. Chapman!! Wonderful news, indeed.

  • http://www.CreativeSage.com Cathryn Hrudicka

    Congratulations, CC!! It is hard to keep big news a secret in social media. It sounds like a wonderful opportunity for you and your team, and I’ll look forward to seeing more of your work. *Raising a glass in a toast*

  • Tony

    Congrats CC! It couldn’t have happened to a better guy! You have come a long way from the Telco days!

  • Barbara Couch

    CONGRATULATIONS! “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race” – Calvin Coolidge quotes (American 30th President of the United States, 1872-1933)

  • http://www.almostliveproductions.com Brian Harrison

    CC – a big congratulations and well done to you and the rest of the crew. You’ve done great work since day one, and will continue to do so for many years to come.

  • http://uniquefrequency.com Daryl Tay

    Congratulations, CC! Great news for sure! Glad to know you’ve been doing well!

  • http://jslima.wordpress.com Joe Lima

    Congrats to you and Steve on this next chapter. Upwards and onwards!

  • Cass

    CONGRATS Charlie!!!!
    As always, SUPER proud to call you my brother. Wishing nothing but the best for you, Steve and the rest of the Campfire team.

  • http://www.ninja-radio.com/ Ninja

    All the best! I am very happy for you.

  • http://nicolembryant.wordpress.com/ Nicole Bryant

    Congrats! This is a very exciting announcement. I can’t wait to see the new projects that you and your new enhanced team succeed in.

    Good luck!

    ~Nicole
    @NBryant

  • http://www.scottmonty.com Scott Monty

    As one former crayonista to another, I can only say that I’m proud of you and extremely happy for you. You’ve worked very hard to get this far and put your passion behind everything you do, and it shows. You’re living proof that good things do in fact happen to good people, and you and Steve are very deserving of this opportunity.

    Can’t wait to see the great things you’ll do!

  • http://empowermm.posterous.com/ Kevin Dugan

    Wonderful news C.C., but not surprising. Congrats to you, the Advance Guard and Campfire.

  • http://www.cc-chapman.com C.C.

    I wanted to thank everyone for taking the time to share their congrats. I’m very excited about the future and working together.

    It was NOT easy to give up a company I helped create, but I truly see this as the next step on a very fun journey I’ve been on for a while and I can’t wait to see all the fun and mayhem we get to do together.

  • http://www.4yourownsafety.com CS Thompson

    Hey CC,

    Thats fantastic news! I have been following the progress of the Advance Guard eagerly and reckon this is well deserved.

    May your successes be many!

  • http://www.mattsnod.com Matthew Snodgrass

    Hey, that’s awesome news. Tough to watch the kids grow up, huh?

  • http://www.geofflivingston.com Geoff Livingston

    C.C.:

    Selling a company is a huge accomplishment!!! You are a great fellow, who deserves wonderful outcomes like this. I could not be more happy to say, “I knew you when.”

    Again, mazltov!

    Geoff

  • http://lifespringmedia.net Steve Webb

    Wow C.C.!

    Such a surprise, but when I think more about it, not a surprise at all! Your trajectory has always been “onward and upward”, and I see this as kicking into yet another stage that will take you to ever higher places. Go! Go! Go!

    Blessings, my friend.

  • http://www.dailyzipcast.com Ron Stroope

    Congratulations. Sounds like a great opportunity for you.

  • http://www.spartasuccess.com Kelle Sparta

    Congrats, C.C.!

    I’m so glad to hear how well things are going for you! Best wishes for the days and years ahead – I know they’re going to be AWESOME!

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  • Zane Aveton

    Such an inspiring turn of events :) I hope to see more of you at events !

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