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Investing in Social Media

posted on January 7, 2009

When I was speaking in Arizona late last year, David Alston from Radian6 sat down with me and others and asked us a bunch of questions about Social Media. Today he posted this video of me answering the question of how companies can invest in Social Media.

[youtube]http://www.youtube.com/watch?v=nF1k6gVKPgc[/youtube]

You can see more of the videos on his YouTube Channel.

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Categories: Video
  • http://www.radian6.com David Alston

    And thanks for agreeing to be interviewed CC. Still more cool video to come in the coming month or so as well so stay tuned. Cheers.
    David

  • http://www.TheBostonHomeTeam.com Will

    Cool interview. Your hair looks good. Anyway, speaking of recommending products, how do you feel about “Share This” (I noticed it’s the product you use) as opposed to Shareaholic or some others? Did you experiment?

  • Benjamin Theriault

    CC- Have to say I appreciate everything you had to offer in your interview, top notch. How do you propose brand marketers (and agencies) measure, or decide upon, defineable ROI? Also, do you believe that social media is an avenue only suited for brand marketers, or is there room for DR focused advertisers as well?

    Thanks again for posting this interview.

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