w: C.C. Chapman

Passion is Contagious

I was in Memphis on Thursday to take part in a very cool Launch Memphis event.

We were told that the audience would be hip to the market and the various tools and that the hope was to stretch their minds beyond the obvious. This sounded great to me and it was fun to see that both myself and the other presenter Adrian Ho avoided any talk of tools, sites or tweets.

My presentation is below and as is usual for my style the slides only do so much on their own without me speaking to them. One fun thing was that there were no speakers so my video of Brooklyn Hilary played without sound, but it still worked because her passion came through the silence.

The point of my presentation was that I think people need to realize that we are all passionate about a lot of different things, but when you ask people “what is your passion?” very few mention any brand or product. Companies have a huge opportunity to fuel that passion at and enable their fans to begin talking, sharing and recommending their products.

I wanted to highlight that companies that want to get into using social media as part of their marketing initiatives need to begin thinking about leveraging passion in their campaigns. After giving what I think are the key components needed for success I wanted to showcase some people that I think are doing it right. I highlighted the Fiesta Movement that is happening now as one that has gotten my attention and so far is doing things right. I also wanted to showcase an example that doesn’t have Ford’s budget so I showcased independent authors Scott Sigler and JC Hutchins and what they have done with their fans.

I got asked a lot of solid questions and hope that my answers delivered. This is a concept that I haven’t been able to stop thinking about and I have a feeling I’ll be writing a lot more about passion in the coming months.

Have you seen other good examples (big or small) of brands leveraging passions? I’d love to hear them.

358 words

5 responses


  • by Bob
    April 25, 2009

    CC – Great to meet you the other day, hope you enjoyed your short stay in Memphis. I really enjoyed your workshop. Your passion was contagious as well, I think you got a lot of people really excited! Keep rockin

    Bob
    http://www.onehalfamazing.com

  • April 25, 2009

    The “evangelized” model for success has been well established on Apple’s part. But others? I’m thinking Zappos, Ray Ban, Nike and a few others all have vocal proponents.

  • April 25, 2009

    Awesome! Cool presentation, thrilled to be included. However, it doesn’t take a thousand voices to tell a story — it just takes mine! BOOM!

  • April 25, 2009

    Thanks for the mention! I hope we FINALLY get to meet in person when I’m in the NE next… 🙂


  • by Megan
    April 27, 2009

    I think the best small brand leveraging passion is Foodzie.com. It’s all about getting the people who produce food passionately to an audience of people who are passionate about eating sustainable, small-batch, healthy and possibly local food, and helps to confront the artificially low price of most foods pushed by chains and big corporations.

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C.C. Chapman

Bio

Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write, because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and head shots can be found below.

Who is C.C. Chapman? I’m a…

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Writer

I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will Happen, Content Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.

Photographer

If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Samsung NX1 and a Chroma 4k Drone.

My photos can be found on Instagram, Flickr and 500px.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.

Teacher

I’ve developed and taught courses for Lynda.com, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.

 

On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.


Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of  audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com

 

Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s even more to know about C.C. Chapman, if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.

 

Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed

DISCLOSURES

I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA
01757

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing
  • Member of the Verizon Wireless VZWBuzz Influencer Team which means I receive electronics to review and experiences to take part in.

 

Affiliate links are used whenever they are available when linking to products of any sort.

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