There is a Facebook equation that most people will never need to know or pay attention to until it becomes a problem for them like it did for me this week. Number of friends + Number of Fan Pages you are a fan of = Must be less then 5,000 total Now, I [...] Read more »
Wednesday night I gave my final lecture for the University of San Francisco class I was teaching. I wanted to leave them with something that wasn’t covered in the course, but that I needed to make sure that each of the students knew before actually going out and starting work in Social Media Marketing. While [...] Read more »
SXSW is a yearly event for me. It isn’t something I randomly think about, but rather actively plan for all year. It is not about the panels for me, but about the hallway magic where you get to meet and talk with some of the most amazing people in the industry. Friendships are formed and [...] Read more »
I’m back from SXSW and will certainly have many thoughts to share on it, but until I’ve caught up on everything in the world around me I’ll just share some of the interviews I’ve found since returning. It was fun to get surprise mentions in both The Bangkok Post and Wired. Although the Wired interview [...] Read more »
Yes, I will be at SXSW this year. It is my one can’t miss event every year at this time. You truly can’t understand the vibe until you’ve been there and experienced it for yourself. I want to meet you. I want to shake your hand, give you a hug and then talk about whatever [...] Read more »
I’ve really been getting a lot out of Google Buzz. For me it filters out a lot of the noise and allows me to get the content from the people I really want to get it from. I’ve also had a lot of reward from using it as a publishing platform as well. While there [...] Read more »
I sat down this morning to record a Managing the Gray with one topic in mind, but for whatever reason I went off in a whole other direction and ended up talking about finding value. During the show, I discussed how we’ve all grown use to consuming as much content as we can get online [...] Read more »
Every day I run into someone with blinders on. Someone who still wants to believe that the power of the Internet is a passing fad, being social online is something for the kids to play with and that radio and television will always rule. Of course, you know my opinion of these people is to [...] Read more »
I am huge fan of trendwatching.com and all the content they put out. It is one of the few can’t miss publications for me. Today instead of their usual e-mail they published a series of videos and this one title Who Cares? popped out at me because it is directly in line with what I [...] Read more »
My first book is now out from Wiley and if you want to understand content marketing then you should buy a copy today. Available wherever books and ebooks are sold.
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