I am huge fan of trendwatching.com and all the content they put out. It is one of the few can’t miss publications for me.

Today instead of their usual e-mail they published a series of videos and this one title Who Cares? popped out at me because it is directly in line with what I try to tell every client I work with. Plays right into my Passion is Contagious philosophy. It is 5 minutes long, but watch it. Pay attention.

When I think about the last question of which brands care about me, it is a very short list. Which brands care about you?