UnMarketing = A MUST Read Business Book

In full disclosure Scott Stratten is a friend of mine. His new book UnMarketing: Stop Marketing. Start Engaging. is now on bookstore shelves across the world and it was put there by John Wiley & Sons, Inc. who is also my publisher for Content Rules. I wasn’t sent a copy of the book (guess Scott and I are not THAT good of friends *grin*), but instead bought a copy with my good old hard earned cash.

I read a lot of books. I have stacks of them both in my office and on my iPad just waiting to be read , reviewed and shared with all of you fine folks. But, the honest truth is that I don’t make as much time for reading as I should. But, last week when UnMarketing showed up on my doorstep, I decided to take the afternoon off and read it. Good choice Chapman!

As I read the book, I found myself laughing out loud. So much so my daughter actually came in to the room to see what I was up to since I was nearly in pain from the laughter. Our conversation went a little something like this:

“Daddy, you don’t usually laugh this much when you read books.”

“That’s because most of them are not that funny.”

UnMarketing is the book I’m going to shove into everyone’s hands who tells me they don’t get social media. I’m going to give it as a present to every executive that tells me that if they get enough followers and friends online that it will save the company. Finally, I’m going to use it to smack every social media expert/guru/wanna-be-rockstar that touts all their accomplishments, yet never really does anything.

Scott has a very blunt writing style that may turn some people off, but I know it is from the heart and he means everything he says. He has done the work and put in the time so he speaks with a voice of authority. The examples he gives are ones that he has gone through and taken the time to analyze to help you understand the online space better than you did yesterday.

My personal favorite part of the book are the footnotes. I bet that is the first time you’ve ever heard someone say that about a book! You’ll have to buy a copy to fully appreciate how awesome they are. It was them that made me laugh out loud on more than one occasion and for those who have read it, yes I did should out YEAH! at the appropriate moment.

This is the book that takes every snarky comment you’ve wanted to say to your boss and says it for you.

It is much more than a social media 101 book, but could serve that purpose very easily. It is a quick read, that will give you plenty to think about and plenty to push forward with at your company, agency or next project.

To sum it up, I loved the book. It is being added to my very short list of must read books for anyone looking to understand this space. Pick up a copy today. You won’t be disappointed. At least I wasn’t.

535 words

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C.C. Chapman

Bio

Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write, because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and head shots can be found below.

Who is C.C. Chapman? I’m a…

Writer

I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.

Photographer

If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Samsung NX1 and a Chroma 4k Drone.

My photos can be found on InstagramFlickr and 500px.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.

Teacher

I’ve developed and taught courses for Lynda.com, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.

 

On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.


Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of  audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com

 

Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s even more to know about C.C. Chapman, if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.

 

Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed

DISCLOSURES

I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA
01757

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing

 

Affiliate links are used whenever they are available when linking to products of any sort.

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