I do a lot of public speaking and no matter if I’m in front of real estate agents, hardware store owners, top level executives or social media devotees I often get asked how I got to where I am today in my career.
I know that they are hoping for a shortcut or secret bit of magic that I might be able to share with them so that they can achieve all of their goals, but my answer is always the same: Hard work and defining my own path.
Now, of course the headline is me being a bit cheeky, but I had a feeling it would get your attention. With all my travel, I do a lot of reading and recently have been consuming a variety of books that I hate to call “self help” and yet I don’t have a better genre for them. I’ve heard them called everything from leadership, to management, to motivational books.
I haven’t been able to come up with a better description, but when I talk to friends I usually refer to them as “dangerous books” because after reading them you are guaranteed to be hyped up and ready to take on the world. Past reads that I labeled in this way have lead me to quit a job, write a book and begin the most ambitious project of my career. You’ve been warned. So proceed with caution because I don’t know what they may do in your life.
Seth Godin’s The Domino Project is trying to change the way authors get their written words in the hands of the audience who crave to read them. While their first book written by Seth himself Poke The Box was a great read, their second title Do the Work! by Steven Pressfield just came out and focuses directly on taking an idea and turning it into something.
The focus is how our biggest enemy is resistance and how the only way to succeed is to beat resistance. There will always be obstacles, doubters and worries that will try to prevent you from being successful. But, those of us who can dig down, plan and push past the resistance are the ones that will ultimately find success.
Again, not a magic formula, but Mr. Pressfield does lay out tactics and strategies that anyone can adopt along with working hard to get the work done. As I read this book waiting to pick up my mother from Easter Sunday Mass, I found myself starting on some of the tasks for a project I’ve been thinking about for far too long and not doing enough work on. See, this is why I call them dangerous!
Another recent read that I believe fits into my category of being dangerously awesome is Evil Plans from Hugh MacLeod. A survivor of the Madison Avenue advertising machine, Hugh now finds himself living the life of his dreams creating art every day. He believes everyone should be creating whatever art it is that they crave to create every day and that in order to achieve this you need your own individual evil plan to make it happen.
While it is fun and adventurous to throw caution to the wind and hit the open road without any clear destination, this is not the most practical advice for you and your team who want to succeed. Asking questions up front along the lines of how will we know when we get there and where do we want to go are important.
Hugh might focus on how individuals can develop plans to escape their current unhappy work situations, I firmly believe that his approach can work for any project that you or your team might be working on. But, without a plan to define where you are trying to go, no amount of work will lead to success. You must have both.
Mark is an LA based author and creative who has lived the life a new media rockstar for longer than most have dreamed about it. He has written numerous screenplays and books of fiction, but there is nothing but hard hitting reality in this book. He is also a close Friend and trusted adviser.
Focused on the fact that all we need to do is look in the mirror to realize who is standing in the way of our success, this short yet effective kick in the pants reads as one big pep talk to get us out of any creative or career funk we might find ourselves in.
When Mark first contacted me to read a draft of it, I couldn’t put it down and once again found myself questioning recent decision of my own to not be making a few of my ideas into full blown successful projects.
I share these three books with you in the hopes that they can help you break out and be awesome. Too often I think these type of books get a bad rap because they focus on individuals, but if a whole team was to read them together I know that amazing things would happen.
Please remember that no amount of reading is going to save your career, project or company. None of these books (or any book that I know of) is going to give you the just add water recipe for success.
As I said earlier it all boils down to hard work that has to get done by someone. Might as well be you right?
Go forth and be awesome!
© Legend - A Handcrafted Misfit Theme
When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”
Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.
Official bios and headshots can be found below.
Who is C.C. Chapman? I’m a…
Freelance writing or citizen reporting assignments excite me.
If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.
I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.
With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.
I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.
Feel free to double check my credentials on LinkedIn.
I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.
I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.
I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.
On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.
I married my high school sweetheart, have two amazing kids and love being a dad.
I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.
Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.
Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.
To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.
C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.
He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).
C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.
C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com
You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.
C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.
He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.
I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.
I am open to being pitched and invited on press trips.
Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.
With that in mind, my mailing address is:
9 C Medway Road #117
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