Dear Lazy Agency Worker Bees,
It has come to my attention that as social media has become more popular, that you’ve decided that taking the easy way without doing enough research would be beneficial to your bottom line.
I’d like to inform you just how lazy you’ve become and why you are not doing it right.
Earlier today I received two separate pitch e-mails that were nothing more then a mail merge fail mixed with a generic form letter. I include them here so that you can appreciate their utter laziness and lack of care for the client that you are pitching.
Exhibit A is fairly typical because since I created Digital Dads I’m automatically added to every mommy blogger list out there. Nothing makes me feel more like a warm, cuddly, feminine woman than a form letter written to a man. (Yes, update your spreadsheet because I’m a man not a woman.)
Exhibit B was a new one for me and I’m not sure if you were surfing for casting couch porn just before sending me the e-mail or something else, but I love that I’m more to you than just an XXX.
I’m writing you this letter because nothing upsets me more then watching an agency take a client’s money and then do poor work for them. Sending e-mails like this not only hurts your reputation, but really hurts your client’s as well.
I love being pitched about relevant topics. If you have something to do with travel, photography, technology, parenting, food, drink or a million other topics then I am interested. I love getting e-mails about things that I’m interested in. But, when you come to be about diapers (my kids are 10 & 12), makeup or anything else that as a red blooded male there is no way I’d be using then you’ve wasted my time and your client’s money.
I ran a marketing agency. I’ve planned and executed outreach campaigns for numerous clients. I teach companies and students how to properly use online technology to do their jobs better. I’m only telling you this so that you realize I in fact do know what I’m talking about.
I’m not sure when exactly you got so lazy, but I’m betting it was after you read one too many Top 10 Secrets to Success posts, watched far to many “expert” webinars and probably bought a few too many instant success eBooks. Your on the hunt for a silver bullet and I wanted to inform you that there are none.
If you want to do influencer outreach, then you need to do the work, research and planning that is required to be successful. Banish mail merge from your vocabulary and send out each e-mail pitch to the individual you want to reach. If nothing else spend five minutes going to their blog and Twitter account to learn a little more about them and use basic old school manners to talk to them like a human.
You’ve gotten lazy and no one likes the way you are doing business. If you ever hope to get my attention for your clients new whatever, you’ve got to put in the time too. Play by my rules or go home. There is no other option.
Peace and be wild y’all.
– C.C. Chapman
© Legend - A Handcrafted Misfit Theme
When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”
Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.
Official bios and headshots can be found below.
Who is C.C. Chapman? I’m a…
Freelance writing or citizen reporting assignments excite me.
If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.
I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.
With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.
I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.
Feel free to double check my credentials on LinkedIn.
I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.
I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.
I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.
On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.
I married my high school sweetheart, have two amazing kids and love being a dad.
I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.
Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.
Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.
To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.
C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.
He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).
C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.
C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com
You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.
C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.
He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.
I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.
I am open to being pitched and invited on press trips.
Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.
With that in mind, my mailing address is:
9 C Medway Road #117
Affiliate links are used whenever they are available when linking to products of any sort.