How I Talk To My Kids About Peer Pressure


As a parent, I believe that dealing with peer pressure is one of the hardest battles you have to fight. Especially since the truth is that no matter how old you get, you never escape it and that isn’t what your kids want to hear.

We’ve got two teenagers in my house and I’ve watched as peer pressure rears it’s ugly head from time to time.

I certainly don’t have all the answers, but when the National Education Association commissioned a post with my thoughts on the topic I couldn’t say no.

Don’t Jump Off The Bridge Unless You Want To

Every parent has played the “if your friends all jumped off a bridge would you?” game before.

Having grown up where sometimes that sounds like a fun idea, it never completely resonated with me.

The way I’ve always talked about it with my kids is that it is a guarantee that their friends are going to do stupid stuff over the years. If they in any way feel uncomfortable with what they are doing, they should say no.

We also made it clear to them that the reality is their friends are going to pick on them, give them a hard time and push for them to play along. We tell them that it isn’t easy to go against the grain, but that in the long run it is better for them to do so.

Finally, we know they too are going to make stupid decisions and if that is what they really want to do, they’ll pay for their mistakes. But, they also might have a great time in the process. (Just think of some of the stupid stuff you did over the years…)

True Friends Won’t Hold It Against You

For a long time I worried that the concept of friends had been ruined by social media. When you can “friend” someone with a tap of your finger or a click of a mouse what does that really mean?

Thankfully, I’ve seen that my kids know the difference between a true friend and a buddy or online acquaintance.

We taught them from an early age that the people who really pushed them aren’t their true friends. It was and is important for them to know that friends will understand when you don’t want to do something and while they may give you a hard time in the short term, in the end it won’t matter.

And while the Internet has inflated the number of “friends” people have, we are constantly reminding them that the reality is most people have a small number of true, core friends.

The Stakes Get Higher As You Get Older

This is the part that truly scares me to my core because I know that bad decisions have greater consequences as my kids get older.

They get peered pressure to make fun of someone when they are little, then it might grow into trying drugs or alcohol and eventually it might involve risky sex or driving carelessly.

We’ve been very blunt with our kids that as they get older they need to think even harder about what they give in to doing.

That no matter what their age, they are responsible for their choices, but that the consequences can be much worse the later in life they make the bad decisions.

Peer Pressure Never Ends 

No matter how old you are, peer pressure still pops up from time to time. In the office, at neighborhood gatherings and anywhere that other people are, it still happens.

We didn’t lay this one on the kids until they were old enough not to be scared by it, but it is an important lesson for them to know.

Be Strong. Be Confident

At the end of the day, this is the key to surviving peer pressure. The better you know yourself and where your morale compass points, the stronger you’ll be to just say no when that is the right decision.

I remember the first time I was offered hard drugs in college and for a minute inside panicked because it was a new group of people that I wanted to be accepted by. I had no desire to try them so I simply said, “No thanks. I’m all set.” and with that the situation was over. No pressure at all since I firmly stated what I was thinking.

I’ve told this story to my children. Not to scare them away from drugs, but to let them know that it is up to them to be confident enough in their decisions to push through anything.

Peer pressure is a tough thing that we all deal with and I hope my thoughts help you deal with helping your kids deal with it.

Get more great parenting advice from a variety of writers on the National Education Association Parents site.

Disclosure: This post reflects a collaboration with the National Education Association’s Raise Your Hand for Student Success campaign. All thoughts and opinions are, of course, my own.

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

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I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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