Morning Reflections From GORUCK

The whirl of ceiling fans mixed with the crashing of waves and the pit-pat of Monster’s wagging tail are the soundtrack of my morning.

The sun in rising over the ocean and the coffee has just finished brewing.

sunrise

Sitting here in the GORUCK team house, I can’t help but smile.

I’m in town doing some work with them to capture and share the story of who they are as a company and where they are going.

After years of owning their gear and being a fan of all that they do, it is a bit surreal to be sitting here looking out at the beach and thinking about the interviews I will be capturing over the next couple of days.

Meeting the team yesterday and walking around the headquarters was fun.

GORUCK Patch Display

The display of custom patches made me smile and seeing all the dog toys, custom benches and massive chalk board wall reminded me how important the culture and team is when you are building something from the ground up and want to keep it growing and going.

It truly is a statement to how companies should be built no matter what the industry is.

Talking shop with Jason yesterday about the business, hard decisions and making it all work it reminded me how much I miss those things. I miss having a great team working towards a goal.

Quiet mornings are my favorite time to plot and plan. Today is certainly turning into one of those mornings.

Thinking about the next few days, I know they are going to be exciting and I can’t wait to capture the conversations and pull this story together.

Monster

  • Jonathan Hutchinson

    Enjoy Florida and your time with the GORUCK team.

    • http://www.cc-chapman.com/ C.C. Chapman

      Most definitely will.

  • http://www.spindows.com/ Clay Hebert

    I love when you’re plotting and planning.

    • http://www.cc-chapman.com/ C.C. Chapman

      Me too.

      Sorry I didn’t get back to you the other night. Somehow totally missed your pings until a couple of days later.

  • http://raulcolon.net/ Raul Colon

    Super cool. As an Ex-Service member I always find it admirable what the folks at Goruck have done. What is even cooler is that I heard about them from you first. So very glad they have taken a brilliant mind who is a fan of the brand to help them share their story.

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