First Date

Brands Only Want to Date?

When will brands realize that forming a long term relationship with bloggers is better than a bunch of one night stands?

It Really Is This Simple

I was watching CNN the other morning and there was an ad that basicly went along the lines of:

“You’ve had the sex talk. You’ve had the drug talk. But, what about the race talk?”

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The Passing of MCA

Music is a very important part of my life.

I hear certain songs and instantly I’m transported back in time to certain memories associated with it.

Now, I may never have been that huge of a Beastie Boys fan, but I dug their tunes and they were a defining band of my youth. When the news broke yesterday that Adam “MCA” Yauch had lost his battle with cancer it hit me like a ton of bricks. Forty seven is far to young to pass away and it was horribly sad.

Last night, Coldplay played this tribute to him. Any child of the 80’s who can

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GAVI Ceremony

Audio Updates from Ghana

Quick audio updates from Ghana including a conversation with an HIV+ Mother, doctors at Africa’s third largest hospital and a bit from the GAVI Alliance Vaccine Celebration.

Ghana Entrepreneurs

Ghana Has Changed Me

Second day in Ghana with one and I’ve seen some of the worst and the best of what is happening to the people here.

Content Rules - Korea & Italy

Korean & Italian Versions of Content Rules

Yesterday marked another milestone in my life when the first international versions Content Rules arrived at the house.

We’ve sold several translations, but these were the first to come out. So funny how they can change pretty much everything about them when they decide to print them.

An International author? Kind of cool to think about.

The paperback edition (complete with illustrations) hits shelves later this spring.

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Africa Bound

I’m excited to announce that on April 26th I’ll be in Ghana with ONE to celebrate their rollout of two new vaccines.

My View This Morning

Change Your View

What might you notice if you changed one little piece of something you do all the time?


Baratunde on Passion Hit TV

Author, comedian and all around motivating Baratunde Thurston sits down to share his journey with C.C. Chapman on Passion Hit TV.


Kony 2012

KONY 2012 is a campaign to raise awareness about and the capture of Joseph Kony in Africa.


CanvasPop Review

C.C. Chapman’s review of CanvasPop as a solution to canvas prints for your photos.


Limitations Spark Creativity

Limits such as time, location and resources effect us all. The successful among us are those that realize those limitations and use them to spark creativity.


The Baked Beans Parable

A parable about learning and mastering something as told through the simple act of making homemade baked beans.


Content Isn’t New, But It Is Changing

You know how I feel about content and content marketing. I literally wrote the book on it. 🙂

Any company, organization or individual needs to be strategically thinking about and creating content that is appropriate for them in order to succeed in today’s world.

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SXSW Small Gatherings

Yes I’m Going to SXSW, But Not to Your Party.

It is that time of year again.

The month before SXSW happens in Austin, Texas when tens of thousands of people from around the globe arrive in town. The time when it seems at least half of them will start sending out invites to a drinkup, party or other gathering that they hope you and a few hundred other people will show up at.

I only have to take one look at my inbox to confirm that it is that time of year again.

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Go Behind the Scenes To Create Engaging Content

Every day I’m asked how companies can create content that will be engaging enough that people will take the time to consume and then share it with others.

My standard answer is that there are no silver bullets, but I do think that the more types of content you know about, the more you can consider them every time you get stuck with one of those “well what do I do now?” moments.

Today I want to talk about the power of behind the scenes content and why you should consider it.

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Pinterest 101 Video

Today I was asked by Lynette Young to take part in a Google Hangout discussion about Pinterest.

It is 90 minutes of tips, reactions and a good primer on what we believe it is and isn’t.

Joining me in the discussion was Simon Salt and Jane Ellen. If after watching this you’d like to follow me on Pinterest you can. Enjoy the video.

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Superbowl Commercias

Superbowl Mixed Feelings

Unless you live in cave, you know that yesterday was The Superbowl and of course that means a whole bunch of commercials that companies spent millions of dollars to put their messages in front of your eyeballs.

$3.5 million was the publicized price for a thirty second spot. Add in the actual productions costs, agency costs and you’ve got a lot of money being spent.

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In Five Years, Where Do You Want to Be?

Yesterday I was hired to lead a conversation with the communications team of a large global company. It was their annual retreat and they brought me in to push and pull them to think about the answer to the question of where they wanted to be in five years.

We talked a lot about technology, but also about the culture shift that had to happen in their company to embrace and utilize the ever growing social nature of the world around them and the constant fire hose of information that everyone is trying to deal with.

It was a great discussion and I hope they got as much out of it as I did. In fact I hope I get to work with them some more in the future as they’ve got some amazing opportunities in front of them that I hope they take full advantage of.

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