Why I Write

Today is the National Day on Writing. This day was founded by the National Council of Teachers of English on the premise that writing is critical to literacy but needs greater attention and celebration. To me writing is a core part of who I am. The voices, ideas and worlds in my head have to be let out or else they...

Why I WriteC.C. Chapman

Giving the Cobbler’s Kids Some Shoes

We all know the old story about the cobbler being so busy making shoes for customers, that his own children had none. When it comes to online strategies and marketing programs this is how it has always been around here for me. Always helping clients set up and execute things, while neglecting my own. Today that changes. Yesterday,...

Giving the Cobbler’s Kids Some ShoesC.C. Chapman


SocialGood.Club is a new venture that I'm the Co-Founder of with my dear friend Brad Powell. The conversations began last year as we both found ourselves walking a career path motivated by doing more good in the world. We both have years of experience conceiving, developing and executing marketing initiatives. The amount of content we've created...

SocialGood.ClubC.C. Chapman

You May Call Me Professor Chapman

Almost twenty years ago I graduated from Bentley University. It was my first choice school and one that I was told I’d never get into by my guidance counselor, so graduation was a very proud moment for me and my family. Last week, I returned to Bentley. This time though, I was on the other...

You May Call Me Professor ChapmanC.C. Chapman

The Start of Something New

My career has been a whirlwind of following my heart, chasing dreams and always trying to do right by my clients/employers. I've worked with amazing people, helped develop award winning campaigns and accomplished more than I ever thought possible after graduating from Bentley. Over the course of the last thirty months, I've been doing a lot...

The Start of Something NewC.C. Chapman

President of the Board

I'm excited to share the news, that at last week's board meeting Wediko voted me in as the new President of the Board of Directors. I'm truly honored that an organization like this has the confidence in me to help lead them into the next phase of their ongoing service to help children. Here is the...

President of the BoardC.C. Chapman

Piccoli Consigli – Per Una Vita Felice E Di Successo

As a writer, seeing your book translated into new languages is always a trip. I knew Amazing Things Will Happen was being translated into Arabic and Italian, but I didn't know when these versions would hit shelves. Then last week, my friend David Meerman Scott posted this photo of my book in an Italian bookstore. I...

Piccoli Consigli – Per Una Vita Felice E Di SuccessoC.C. Chapman

My Path Once Again Goes In A New Direction

Six months ago, I joined a group of some of the most talented and inspiring people I had ever met with the shared vision of helping solve the global youth unemployment crisis. Today, I'm here to say that I have resigned as Chief Marketing Officer for YSN. It wasn't an easy decision, but it was...

My Path Once Again Goes In A New DirectionC.C. Chapman

Content Marketing Fundamentals Course

I'm excited to announce that my new class Content Marketing Fundamentals is now live. Current subscribers can enroll and start watching immediately. If you have never heard of, I've been a fan for years. Their all you can eat pricing model is why I've always liked them. They only work with the top teachers...

Content Marketing Fundamentals CourseC.C. Chapman

Announcing My New Book

On Friday I promised a big announcement to everyone who subscribes to my newsletter. At 11 am I sent out the announcement that my next book is called Amazing Things Will Happen: A Real World Guide on Achieving Success and Happiness and that it was now available to pre-order. I wanted to watch how (and if)...

Announcing My New BookC.C. Chapman

Korean & Italian Versions of Content Rules

Yesterday marked another milestone in my life when the first international versions Content Rules arrived at the house. We've sold several translations, but these were the first to come out. So funny how they can change pretty much everything about them when they decide to print them. An International author? Kind of cool to think about. The...

Korean & Italian Versions of Content RulesC.C. Chapman

Africa Bound

Long time readers might remember that I was suppose to be in Kenya last month helping teach a class on entrepreneurship. Due to some unrest, the government officially postponed the trip.  While I still hope it happens some day, when I got the news I assumed I might never make it to Africa. I've got a...

Africa BoundC.C. Chapman

Amtrak Sponsors Passion Hit TV

Anyone who knows me, knows that I love taking the train to get where I'm going whenever possible. Being able to kick back and work, while getting up to stretch whenever I need makes me happy. Plus there is something soothing about watching the countryside pass by as you click-clack to your destination. I'm a...

Amtrak Sponsors Passion Hit TVC.C. Chapman

Passion Hit TV

It is no secret that I'm working on my next book and a big part of it is profiling and sharing stories of people, companies and events that I call Passion Hits. A Passion Hit has found a way to take a simple passion and turn it into something so much more. In many cases...

Passion Hit TVC.C. Chapman

Grande Guide to B2B Content Marketing

A couple of months back I got an e-mail from my buddy Joe Chernov asking if I'd be interested in doing some writing for a project they had going on over at Eloqua. How could I say no since I dig both him and the company? Later I found out that my piece would be...

Grande Guide to B2B Content MarketingC.C. Chapman

Win $10,000 From .tv

I'm excited to be a member of a new advocate program from Verisign around the .tv domain. This is a business relationship, but even if it wasn't I'd still be excited to tell you about the contest they've just launched.

Win $10,000 From .tvC.C. Chapman

Movember Has Arrived

While most people woke up this morning after a sugar crash from all the Halloween fun last night and flipped their calendar to a new month. I woke up psyched because today marks the start of Movember. Movember is a cause started to raise awareness and money for Mens Cancer. Men around the world start...

Movember Has ArrivedC.C. Chapman

Moving On

Three years ago when I set out on my own and ended up launching a marketing agency with good friend Steve Coulson, I had no idea that I'd be here today writing this note. I've certainly been taking my own advice and following the road less traveled throughout my career, so why stop now?...

Moving OnC.C. Chapman

I’m Writing a Book

Before it was the "in thing" for everyone in social media to do, I've had the life long goal of writing a book. I never knew if it would be fiction, business or something else, but I've always wanted to have a printed stack of binded paper on a shelf with my name on it....

I’m Writing a BookC.C. Chapman

Why Have an iPhone App?

Last night the C.C. Chapman All Access iPhone application went live. It pulls together most of the content I produce on the web including my photos, tweets and multiple podcasts. I wanted this so that it would be easy to find and consume my latest creations from a single location. But, honestly I was also...

Why Have an iPhone App?C.C. Chapman

Cast of Dads

We all know that the last thing I need is another media property to add to my list of projects I'm involved with. But when an opportunity presents itself you have to jump on it and that is exactly what this is. I'm very happy to announce my involvement in the new parenting show Cast...

Cast of DadsC.C. Chapman

Come Sit Around My Campfire

Keeping a secret in the social media world is not an easy thing to do. I know personally because for the last couple of months that is exactly what I had to do. Two weekends ago when I was at PodCamp Boston 4 and everyone asked how business was going all I could do...

Come Sit Around My CampfireC.C. Chapman

The Hottest Men of Twitter

When it comes to charities, I'll do just about anything to help them. When they help the military or kids then you really will have me do almost anything and it is because of that when Dave Delaney called me up on the phone and said, "you know that stupid hottest women on Twitter...

The Hottest Men of TwitterC.C. Chapman

Digital Dads

Last year I had the idea for breaking off my parenting posts and starting a new site to post them on. I had the idea, but no time to make it happen. Fast forward to earlier this week and FINALLY I got around to launching I talked about the reasons in detail in this...

Digital DadsC.C. Chapman

Free Facebook Fan Page White Paper

I may have been sick this weekend, but I had too much work going on to focus on that. What was I working on? I was working on writing our first white paper for The Advance Guard and I'm psyched to tell you all about it. With the announcement last week of the new fan...

Free Facebook Fan Page White PaperC.C. Chapman

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

The Quiet Moments

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

Books, Gear, Art and Souvenirs

Two Happy Clients to End The Week

London is Always a Good Choice

First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

The Work Begins

Am I Doing Enough?

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