Day 2 in Photos from the New American Music Union

I'm back in Boston after a weekend of rocking tunes and good times in Pittsburgh at the New American Music Union summer music festival. Day 2 started with getting an early start to catch some of the college bands that were playing non stop during the day in a free area of the festival. They...

Day 2 in Photos from the New American Music UnionC.C. Chapman

The Black Fortys Win American Eagle College Band Contest

Carbondale, Illinois based The Black Fortys were announced the college band winner at yesterday's New American Music Union. They were one of the first bands to play the college stage so not many people will have seen their set. I though made a point to get down and see those early acts because I wanted...

The Black Fortys Win American Eagle College Band ContestC.C. Chapman

NAMU Media Briefing

Just finished up the first media briefing here at NAMU. It was so cool to see that Anthony Kiedis was laid back, funny and just all around a cool guy. I think my favorite line was when someone asked why he was chosen to curate the festival and his instant reaction with a smile was,...

NAMU Media BriefingC.C. Chapman

Time Lapse Stage Video

First little sneak peek behind the scenes of the New American Music Union as the main stage comes together. This is exciting to see and we are looking forward to all the video, photos and other goodies coming out of this festival. Early next week there will be official videos of tons of the artists...

Time Lapse Stage VideoC.C. Chapman

Make Me a Sandwich

I'm a life long fan of the Fluffernutter, so I'm trying to figure out how to update this to make them instead. PB&J has never been something I've liked. How 2.0: PB&J Mechanical Munchie Machine from My Home 2.0 on Vimeo. Having fun watching people get into these DIY videos from Verizon FiOS and the...

Make Me a SandwichC.C. Chapman

Teddy Helps Homeless Kids

Anyone who knows me, knows that I'm a big supporter of anything that helps a good cause. That is why when The Advance Guard began working with the Campfire and Verizon FiOS My Home 2.0 teams around the Twittering Teddy idea, I was psyched that at the end of it the plan was to auction...

Teddy Helps Homeless KidsC.C. Chapman

What Would YOU Say to World Leaders?

It has been a busy week of client initiatives going live around here and this one I'm especially interested in seeing what people think of it. Before we began working with mDialog, I had never heard of the J8 Summit that happens each time a G8 conference goes on and is organized by UNICEF. It...

What Would YOU Say to World Leaders?C.C. Chapman

CokeTag and My Thoughts

Full Disclosure: The Coca-Cola Company is a client of The Advance Guard and we are currently working with them around the CokeTag initiative. I'm going to be honest that when I first saw the CokeTag application my reaction was along the lines of "nice and easy to use, but it would be better if it...

CokeTag and My ThoughtsC.C. Chapman

At Least One Concert I’m Going to This Summer

Yesterday American Eagle Outfitters pulled back the curtain on the New American Music Union summer festival. I've known about this for a while and have been itching to let everyone know. I love music. Always have and there are few things as fun as rocking outside listening to music. The mix of artists for this...

At Least One Concert I’m Going to This SummerC.C. Chapman

Cali Lewis & My Home 2.0

While this weekend was a blast at home and I got to spend some great time with both my parents and Laura's parents, I was sort of bummed that I wasn't in New Jersey on Saturday. I can hear more then one person wondering why I'd want to be in NJ when it was such...

Cali Lewis & My Home 2.0C.C. Chapman

Trivya Widget

Many of you know that our client Trivya has a Facebook application where you play trivia. But, if you don'tt have a Facebook account you couldn't see what game play was like. Now you can with their widget. To give it a try, click on a difficulty level and then pick a category to play...

Trivya WidgetC.C. Chapman


Our client Trivya has just launched a new twist on their Facebook trivia application. Here is a promo video they did for it. I'm a little bummed to see that the Boston network has fallen out of the top spots. They are now tracking game play by network and at the end of the month...

TrivyaSlamC.C. Chapman

SXSW For Newbies

I'm really excited about heading out to Austin, but at the same time I'm looking for your advice for a SXSW Newbie like myself!

SXSW For NewbiesC.C. Chapman

mDialog Becomes a Client of The Advance Guard

Recently I went to NYC for an all day kick off meeting with a new client, but at that time couldn’t talk about who it was. Well, now I can. The company is called mDialog and the quickest way to sum them up for me personally is that they provide high-resolution video hosting on the...

mDialog Becomes a Client of The Advance GuardC.C. Chapman

Morning Trivya

Originally uploaded by Emerie May. Our resident community specialist Christina helped organize games of online trivia using our client's service TriviaOnNet. I've been having a good time playing this through Facebook and on the web, but it is SO much more fun playing against people you actually know. This was the first time I've done that...

Morning TrivyaC.C. Chapman

Kisses For All My Friends

One of my favorite things about owning my own company is that we get to work with great clients who are excited about leveraging social media in smart strategic ways. This week aerie by american eagle launched a Facebook application that would be playful, flirty and fun for their brand. We worked with them...

Kisses For All My FriendsC.C. Chapman

Online Trivia Fun

I'm one of those guys who when Laura and I watch a show like 1 vs. 100 or Jeopardy I will answer the questions out loud and shake my head at the contestants when they miss what I think is an obvious question. I suck at trivia about geography and history, but do alright...

Online Trivia FunC.C. Chapman

A Full Day in Pittsburgh

I have a feeling that I'll be doing lots of blog posting from the Pittsburgh Airport in the coming weeks. It has free WiFi so of course I connect and see what is going on in the world and after today I have a feeling I'll be visiting every so often. Steve and I were...

A Full Day in PittsburghC.C. Chapman

Virtual Thirst Video I'm really happy with how this video turned out. It is meant to give a basic overview of the whole program and the winning entry. As you know, I was one of the project leads on this and I'm extremely happy with how it all turned out. It was a long process, but a great...

Virtual Thirst VideoC.C. Chapman

I’ll Believe You in Theaters Tomorrow

I wish this was playing in a theater around here because it would be fun to see it with an audience. If you are in any of the following markets consider having a family movie night and go and see I'll Believe You this weekend. Then let the world know what you thought of it....

I’ll Believe You in Theaters TomorrowC.C. Chapman

Rhett, Atlanta & Guitar Hero

I have so much going on and so much I want to just brain dump, but no time at the moment. Today is the day that Rhett Butler's People hits the shelves at your local bookstore. The good folks at St. Martin's Press (client) gave me a copy of it. I started reading it but...

Rhett, Atlanta & Guitar HeroC.C. Chapman

Family Friendly Movie – I’ll Believe You

As a parent I know that it is hard to sometimes find a movie that is family friendly enough for the whole family and entertaining enough to keep me awake during it. When I got to watch a screener of the new film I'll Believe You recently I was happy to find a nice...

Family Friendly Movie – I’ll Believe YouC.C. Chapman

A Guy’s Gone With the Wind

So, the other book that I'm working on outreach for is Rhett Butler's People. It is the story of Gone With the Wind, but told from the male lead's perspective this time around. I'm not sure if I'll read the whole book, since I don't have time to read much of anything these days,...

A Guy’s Gone With the WindC.C. Chapman

Ronnie Wood Autobiography

I'm a sucker for pretty much any book on the music industry. Especially when it is filled with tales from the wild and crazy days of Rock N' Roll. So when St. Martin's Press became a client of mine and they asked if I was interested in helping with their upcoming Ronnie: The Autobiography how...

Ronnie Wood AutobiographyC.C. Chapman

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

The Quiet Moments

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

Books, Gear, Art and Souvenirs

Two Happy Clients to End The Week

London is Always a Good Choice

First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

The Work Begins

Am I Doing Enough?

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