Content Rules

Savvy Nonprofits Use Content Marketing to Raise Millions During Give Local America 2015

When Tenacity 5 Media inquired about hiring me to be part of the team for #GiveLocal15 I instantly said yes. Before that conversation, I had never heard of Give Local America, but this project would require me to use my storytelling skills to highlight, share and document the great work done by participating charities. All...

Savvy Nonprofits Use Content Marketing to Raise Millions During Give Local America 2015C.C. Chapman

AJ Leon Lecture on How To Market A Business And Sell Products

My life is better because of my friendship with AJ & Melissa Leon. They are a dynamic nomadic couple who run Misfit Inc. AJ recently spoke at the University of Oxford Saïd Business School about marketing in today's world and it is a must watch for anyone trying to figure out content marketing and how to do...

AJ Leon Lecture on How To Market A Business And Sell ProductsC.C. Chapman

Content Marketing Fundamentals Course

I'm excited to announce that my new class Content Marketing Fundamentals is now live. Current subscribers can enroll and start watching immediately. If you have never heard of, I've been a fan for years. Their all you can eat pricing model is why I've always liked them. They only work with the top teachers...

Content Marketing Fundamentals CourseC.C. Chapman

How a Photo From Africa Inspired Me to Make a Purchase From Austin

Every day I teach companies and organizations the importance of content. I explain to them that you never know when something might drive a sale. Every day I also get asked how to measure the ROI of content and social media. For years I've explained that while you can measure many things, there are many...

How a Photo From Africa Inspired Me to Make a Purchase From AustinC.C. Chapman

Interview: Content Marketing for the Hospitality Industry

Last year I keynoted TBEX which is the largest gathering of travel writers in the world. I spoke about the advantages the travel and hospitality industry have when it comes to content marketing. You can watch the entire keynote online. So, when DigitalCoCo TV asked if I'd come on their show to discuss the topic...

Interview: Content Marketing for the Hospitality IndustryC.C. Chapman

There Is No Wasted Content

Chris Brogan is someone who has a lot of ideas to share. I follow him on all channels because I enjoy seeing photos of him playing with his kids, seeing what products he is loving these days and reading what is on his mind. But today in his post he set me off.

There Is No Wasted ContentC.C. Chapman

Miniskirt Philosophy For Content

I get asked all the time what is the right length for content? Is there a magical length that a video should be to go viral? Can a blog post be too long or too short?

Miniskirt Philosophy For ContentC.C. Chapman

Finding the Moments

This is a photograph of my daughter Emily moments ago taking a picture of her morning artwork on our front door. Because she is taking it with her iPod Touch (my old iPhone 3) rather than her phone, I know she is going to post it to Instagram. She saw a moment that she wanted to...

Finding the MomentsC.C. Chapman

Three Quick Tips For Creating Engaging Content

Last year at BlogWorld, my dear friend Cali Lewis stopped me in the hall and asked me for three quick tips for anyone who wants to start creating engaging content. She ended up getting four. Want more advice on what you or your business need to do in order to stand out from the crowd...

Three Quick Tips For Creating Engaging ContentC.C. Chapman

Content Isn’t New, But It Is Changing

You know how I feel about content and content marketing. I literally wrote the book on it. :) Any company, organization or individual needs to be strategically thinking about and creating content that is appropriate for them in order to succeed in today's world.

Content Isn’t New, But It Is ChangingC.C. Chapman

Go Behind the Scenes To Create Engaging Content

Every day I'm asked how companies can create content that will be engaging enough that people will take the time to consume and then share it with others. My standard answer is that there are no silver bullets, but I do think that the more types of content you know about, the more you can...

Go Behind the Scenes To Create Engaging ContentC.C. Chapman

Where to Start With Content? Follow Your Idols

Ann and I spoke to a Full Sail University class the other night. I'm a big fan of the school because they are teaching diverse topics that are all creative and business focused at the same time. The questions are always high quality from their students. One question came from a student who is a...

Where to Start With Content? Follow Your IdolsC.C. Chapman

Storyteller in Residence

I love to tell stories. I have my entire life. I guess I never outgrew it like lots of kids do. In my book Content Rules we talk about the idea of companies having brand journalists who join the team with the focus of creating content for them. I know Eloqua has done that with...

Storyteller in ResidenceC.C. Chapman

Why Do You Follow?

Ever since Google+ launched I've watched the number of people adding me to circles going up every day. I have no idea how many people it is in total, but every day there are more and most of them that are complete strangers to me. So I threw a line out in the water to...

Why Do You Follow?C.C. Chapman

On the Road: Burlington, VT

Last week I drove up to Burlington, Vermont for a Content Rules book tour stop and I thought it would be fun to document and share it with everyone. Of course, what I hadn't planned for was tornados might endanger my family while I was on the road which is exactly what happened. I let...

On the Road: Burlington, VTC.C. Chapman

A Year Ago Today…

I was an early adopter of location based check-in services like Gowalla and Foursquare. Often I'm asked why I would bother checking in and I've written about the serendipity it can create, but today I was reminded of another reason why I do it. To see where I've been and to remember what I was doing.

A Year Ago Today…C.C. Chapman

In the Studio Today

This was my view for most of today while I was in the recording studio working on getting the audiobook version of Content Rules recorded. No, we don't know when it will be available yet, but as soon as we do I promise to let everyone know.

In the Studio TodayC.C. Chapman

Telling Stories

I had one of those light bulb moments this weekend on the plane ride home from Washington, DC. I was put in a window seat (I prefer the aisle) and was watching the clouds when it hit me like a ton of bricks. Months of contemplation, conversations and clients all rushed together into a mini...

Telling StoriesC.C. Chapman

The Full Sail Experience

Last week while New England was getting covered in snow, I slipped out to spend a few days in Orlando, Florida at Full Sail University. Before a few of my friends started teaching there, I had never even heard of the school. Now, after spending two days with the staff and students there I can't wait...

The Full Sail ExperienceC.C. Chapman

My Favorite Review of Content Rules (so far…)

Friend and fellow author Scott Stratten just posted this video review of my book Content Rules and it is going to keep me smiling for a long, long time.

My Favorite Review of Content Rules (so far…)C.C. Chapman

OH! The Weather Outside is Frightful

Winter has officially come to New England with the mercury dropping and the layers of clothes rising. This year for me, winter means I'll be on the road a lot, shaking a lot of hands, hugging a lot of people and talking a whole bunch. You can be sure I'm going to be popping the...

OH! The Weather Outside is FrightfulC.C. Chapman

Content Rules at Home

This week a lot of people have shared photos of my book, but this one from my cousin Jonathan really made my day.

Content Rules at HomeC.C. Chapman

Today Is THE Day

It isn't every day that you get to check an item off of your bucket list, but today I got to do just that as Content Rules hits store shelves.

Today Is THE DayC.C. Chapman

You Must Tell Stories With Your Content

Content has always ruled my days and I love a good story as much as the next person. Even before writing Content Rules, my days were spent brainstorming and executing creative and strategic ways companies of all sizes could market themselves using content and storytelling. If you look at campaigns I did such as Frenzied...

You Must Tell Stories With Your ContentC.C. Chapman

What is Content?

Ann and I may have written the book on it, but we wondered how people would answer the question if we asked them.

What is Content?C.C. Chapman

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

The Quiet Moments

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

Books, Gear, Art and Souvenirs

Two Happy Clients to End The Week

London is Always a Good Choice

First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

The Work Begins

Am I Doing Enough?

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