When Tenacity 5 Media inquired about hiring me to be part of the team for #GiveLocal15 I instantly said yes. Before that conversation, I had never heard of Give Local America, but this project would require me to use my storytelling skills to highlight, share and document the great work done by participating charities. All...
My life is better because of my friendship with AJ & Melissa Leon. They are a dynamic nomadic couple who run Misfit Inc. AJ recently spoke at the University of Oxford Saïd Business School about marketing in today's world and it is a must watch for anyone trying to figure out content marketing and how to do...
I'm excited to announce that my new Lynda.com class Content Marketing Fundamentals is now live. Current Lynda.com subscribers can enroll and start watching immediately. If you have never heard of Lynda.com, I've been a fan for years. Their all you can eat pricing model is why I've always liked them. They only work with the top teachers...
Every day I teach companies and organizations the importance of content. I explain to them that you never know when something might drive a sale. Every day I also get asked how to measure the ROI of content and social media. For years I've explained that while you can measure many things, there are many...
Last year I keynoted TBEX which is the largest gathering of travel writers in the world. I spoke about the advantages the travel and hospitality industry have when it comes to content marketing. You can watch the entire keynote online. So, when DigitalCoCo TV asked if I'd come on their show to discuss the topic...
Chris Brogan is someone who has a lot of ideas to share. I follow him on all channels because I enjoy seeing photos of him playing with his kids, seeing what products he is loving these days and reading what is on his mind. But today in his post he set me off.
I get asked all the time what is the right length for content? Is there a magical length that a video should be to go viral? Can a blog post be too long or too short?
This is a photograph of my daughter Emily moments ago taking a picture of her morning artwork on our front door. Because she is taking it with her iPod Touch (my old iPhone 3) rather than her phone, I know she is going to post it to Instagram. She saw a moment that she wanted to...
Last year at BlogWorld, my dear friend Cali Lewis stopped me in the hall and asked me for three quick tips for anyone who wants to start creating engaging content. She ended up getting four. Want more advice on what you or your business need to do in order to stand out from the crowd...
You know how I feel about content and content marketing. I literally wrote the book on it. :) Any company, organization or individual needs to be strategically thinking about and creating content that is appropriate for them in order to succeed in today's world.
Every day I'm asked how companies can create content that will be engaging enough that people will take the time to consume and then share it with others. My standard answer is that there are no silver bullets, but I do think that the more types of content you know about, the more you can...
Ann and I spoke to a Full Sail University class the other night. I'm a big fan of the school because they are teaching diverse topics that are all creative and business focused at the same time. The questions are always high quality from their students. One question came from a student who is a...
I love to tell stories. I have my entire life. I guess I never outgrew it like lots of kids do. In my book Content Rules we talk about the idea of companies having brand journalists who join the team with the focus of creating content for them. I know Eloqua has done that with...
Ever since Google+ launched I've watched the number of people adding me to circles going up every day. I have no idea how many people it is in total, but every day there are more and most of them that are complete strangers to me. So I threw a line out in the water to...
Last week I drove up to Burlington, Vermont for a Content Rules book tour stop and I thought it would be fun to document and share it with everyone. Of course, what I hadn't planned for was tornados might endanger my family while I was on the road which is exactly what happened. I let...
I was an early adopter of location based check-in services like Gowalla and Foursquare. Often I'm asked why I would bother checking in and I've written about the serendipity it can create, but today I was reminded of another reason why I do it. To see where I've been and to remember what I was doing.
This was my view for most of today while I was in the recording studio working on getting the audiobook version of Content Rules recorded. No, we don't know when it will be available yet, but as soon as we do I promise to let everyone know.
I had one of those light bulb moments this weekend on the plane ride home from Washington, DC. I was put in a window seat (I prefer the aisle) and was watching the clouds when it hit me like a ton of bricks. Months of contemplation, conversations and clients all rushed together into a mini...
Last week while New England was getting covered in snow, I slipped out to spend a few days in Orlando, Florida at Full Sail University. Before a few of my friends started teaching there, I had never even heard of the school. Now, after spending two days with the staff and students there I can't wait...
Friend and fellow author Scott Stratten just posted this video review of my book Content Rules and it is going to keep me smiling for a long, long time.
Winter has officially come to New England with the mercury dropping and the layers of clothes rising. This year for me, winter means I'll be on the road a lot, shaking a lot of hands, hugging a lot of people and talking a whole bunch. You can be sure I'm going to be popping the...
This week a lot of people have shared photos of my book, but this one from my cousin Jonathan really made my day.
It isn't every day that you get to check an item off of your bucket list, but today I got to do just that as Content Rules hits store shelves.
Content has always ruled my days and I love a good story as much as the next person. Even before writing Content Rules, my days were spent brainstorming and executing creative and strategic ways companies of all sizes could market themselves using content and storytelling. If you look at campaigns I did such as Frenzied...
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When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”
Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.
Official bios and headshots can be found below.
Who is C.C. Chapman? I’m a…
Freelance writing or citizen reporting assignments excite me.
If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.
I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.
With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.
I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.
Feel free to double check my credentials on LinkedIn.
I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.
I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.
I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.
On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.
I married my high school sweetheart, have two amazing kids and love being a dad.
I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.
Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.
Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.
To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.
C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.
He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).
C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.
C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com
You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.
C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.
He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.
I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.
I am open to being pitched and invited on press trips.
Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.
With that in mind, my mailing address is:
9 C Medway Road #117
Affiliate links are used whenever they are available when linking to products of any sort.