
Looking to get started with a content strategy? Start by following your idols.

Looking to get started with a content strategy? Start by following your idols.

We’ve heard of brand journalists before, but what about a storyteller in residence instead?

People are flooding into Google+ and I was curious why the thousands of people I’m seeing following me were doing so. I asked and here is what I found out.

Last week I drove up to Burlington, Vermont for a Content Rules book tour stop and I thought it would be fun to document and share it with everyone. Of course, what I hadn’t planned for was tornados might endanger my family while I was on the road which is exactly what happened. I [...] Read more »

I was an early adopter of location based check-in services like Gowalla and Foursquare. Often I’m asked why I would bother checking in and I’ve written about the serendipity it can create, but today I was reminded of another reason why I do it. To see where I’ve been and to remember what I was [...] Read more »

This was my view for most of today while I was in the recording studio working on getting the audiobook version of Content Rules recorded. No, we don’t know when it will be available yet, but as soon as we do I promise to let everyone know.

I had one of those light bulb moments this weekend on the plane ride home from Washington, DC. I was put in a window seat (I prefer the aisle) and was watching the clouds when it hit me like a ton of bricks. Months of contemplation, conversations and clients all rushed together into a [...] Read more »

Last week while New England was getting covered in snow, I slipped out to spend a few days in Orlando, Florida at Full Sail University. Before a few of my friends started teaching there, I had never even heard of the school. Now, after spending two days with the staff and students there I can’t [...] Read more »
Friend and fellow author Scott Stratten just posted this video review of my book Content Rules and it is going to keep me smiling for a long, long time.
Winter has officially come to New England with the mercury dropping and the layers of clothes rising. This year for me, winter means I’ll be on the road a lot, shaking a lot of hands, hugging a lot of people and talking a whole bunch. You can be sure I’m going to be popping [...] Read more »