Unless you live in cave, you know that yesterday was The Superbowl and of course that means a whole bunch of commercials that companies spent millions of dollars to put their messages in front of your eyeballs. $3.5 million was the publicized price for a thirty second spot. Add in the actual productions costs, agency costs [...] Read more »
Yesterday I was hired to lead a conversation with the communications team of a large global company. It was their annual retreat and they brought me in to push and pull them to think about the answer to the question of where they wanted to be in five years. We talked a lot about [...] Read more »
We must remember that while the barrier of entry to create is getting lower, this shouldn’t take away from the truth that it takes true creativity to make it amazing.
While everyone else was returning to their offices after the New Years break, I was reporting for duty to the Worcester court house for jury duty. I was called last year at this time and postponed it a year since I was just starting out on the book tour for Content Rules and didn’t [...] Read more »
While creating with a keyboard and technology is fun, C.C. Chapman is discovering he has the urge to do more creating with his hands. The old fashion way!
A yearly tradition continues with me choosing my three words for 2012.
2011 was a great year and I wanted to pause and look back at it for a moment.
It is the final week of 2011 and in a few short days we will flip the calendars to a whole new year. You’ll read plenty of posts predicting what the year holds and while I could do that, I have no interest. I do want to share with you the final episode of [...] Read more »
Today I turn 38 years old and as I usually do I snapped a quick photo for random memory sake. I’ve just returned home from speaking in Rotterdam and playing in Amsterdam. It was a trip full of inspiration and fun, but I’m glad to be back. Looking at this photo tells me I’m [...] Read more »
Isn’t there a rumor going around that things slow down in December? I swear I’ve heard that before, but I don’t believe it for one minute. *grin* I just got home from having lunch with Christine Koh and Audrey McClelland. We’ve been trying to get together since summer, but we are all so busy [...] Read more »
My first book is now out from Wiley and if you want to understand content marketing then you should buy a copy today. Available wherever books and ebooks are sold.
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