Tag : Marketing

Telling Stories

I had one of those light bulb moments this weekend on the plane ride home from Washington, DC. I was put in a window seat (I prefer the aisle) and was watching the clouds when it hit me like a ton of bricks.

Months of contemplation, conversations and clients all rushed together into a mini eureka that I knew I couldn’t ignore. I finally figured out how to tell people what I am best at and how I can help them. I am going to help the world tell their stories.

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You Must Tell Stories With Your Content

Content has always ruled my days and I love a good story as much as the next person.

Even before writing Content Rules, my days were spent brainstorming and executing creative and strategic ways companies of all sizes could market themselves using content and storytelling. If you look at campaigns I did such as Frenzied Waters or Virtual Thirst you can see the importance of these elements in making them both highly successful marketing campaigns.

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Why You Can’t Measure ALL Social Media

I get asked all the time how best to measure social media marketing efforts and people never understand me fully when I explain to them, that you can’t measure all of it.

Yes, you can measure the number views, posts and hits and all of that is important and more measurable then most any other medium out there. But, the power of a social medium like the web, where every minute people are interacting with the thoughts of others means that you can’t track it all.

Case in point,this morning when I bought myself new bag from Eagle Creek. (affiliate link)

I do a lot of traveling and have a feeling that I’m going to be doing a lot more of it in the future. On a recent trip I saw how two of my friends were packed and was shocked at how little their bags were compared to mine for the same

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Keeping it Real With Mitch Joel

My good friend and mentor Mitch Joel has an amazing book coming out soon called Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone.

I’ve been lucky to read the book and can honestly tell you that it is a book that is going to be a best seller. Why do I say this? Because it cuts through all the chatter most people are writing books about and dives into what executives and businesses of all sizes need to hear about this space we work and play in and how they can leverage it.

There are real stories and details of how to execute. It is not just a series of blog posts turned into a book and it isn’t a how to guide either. It is an informative read that will give you enough to be dangerous and hopefully get your mind going in the right direction.

Today, his

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