Tools do what they do. Humans choose how to use them.
Being called Professor Chapman for the first time was an absolute thrill. Here is what I learned in my first semester as an adjunct professor at Bentley University.
If you know a brand who wants to be part of something amazing at SXSW, we need to talk.
I’m not big on predictions, but when people ask, I’ll respond.
AJ Leon is a purpose driven entrepreneur who shares his story and the story of others. A MUST watch lecture.
I get asked all the time what it means to be a Samsung Imagelogger photographer, so it is about time that I explain what it means to me.
Some thoughts on how brands wish they could buy your brand loyalty, but don’t realize how expensive that is.
Recent interview with advice for the hospitality industry on using content marketing.
What is the ultimate length for your content? The same as a miniskirt of course!
Mitch Joel interviews C.C. Chapman about his new book Amazing Things Will Happen.
My first impressions on the new service Staree
When will brands realize that forming a long term relationship with bloggers is better than a bunch of one night stands?
New interview series sponsored by Cinchcast and hosted by C.C. Chapman.
Amtrak becomes the 2012 Exclusive Sponsor of Passion Hit TV.
C.C. Chapman explains how content is everywhere and thus every company needs to start using it in this interview from Holland.
Boston Magazine shines a light on dads and how much we don’t like to be made fun of.
Looking to get started with a content strategy? Start by following your idols.
My letter to all the lazy agencies out there.
I had one of those light bulb moments this weekend on the plane ride home from Washington, DC. I was put in a window seat (I prefer the aisle) and was watching the clouds when it hit me like a ton of bricks.
Months of contemplation, conversations and clients all rushed together into a mini eureka that I knew I couldn’t ignore. I finally figured out how to tell people what I am best at and how I can help them. I am going to help the world tell their stories.Read More
Content has always ruled my days and I love a good story as much as the next person.
Even before writing Content Rules, my days were spent brainstorming and executing creative and strategic ways companies of all sizes could market themselves using content and storytelling. If you look at campaigns I did such as Frenzied Waters or Virtual Thirst you can see the importance of these elements in making them both highly successful marketing campaigns.Read More
I get asked all the time how best to measure social media marketing efforts and people never understand me fully when I explain to them, that you can’t measure all of it.
Yes, you can measure the number views, posts and hits and all of that is important and more measurableRead More
My good friend and mentor Mitch Joel has an amazing book coming out soon called Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone.
I’ve been lucky to read the book and can honestly tell you that it is a book that is going to be a bestRead More