Giving the Cobbler’s Kids Some Shoes

We all know the old story about the cobbler being so busy making shoes for customers, that his own children had none. When it comes to online strategies and marketing programs this is how it has always been around here for me. Always helping clients set up and execute things, while neglecting my own. Today that changes. Yesterday,...

Giving the Cobbler’s Kids Some ShoesC.C. Chapman

Snapchat Stress

Watching people stress over how to use any new social network or tool gives me the giggles. Snapchat of course is the latest one that is confusing so many. "I just don't know how I'm going to use it?" "It is too confusing for me to figure out so I don't see the point." "I can't figure out...

Snapchat StressC.C. Chapman

Tools Do Whatever You Use Them For

Yesterday, someone complained in my direction on Twitter about Snapchat being another marketing tool that she didn't want to have to deal with. I laughed about it because this is the same argument people have used for every single app, site and tool that has been released online. Today because of her I'm going to talk...

Tools Do Whatever You Use Them ForC.C. Chapman

What I Learned Teaching My First College Class

Bentley University is one of the best business schools in the country. I say that as a proud alumnus of the school. Over the years I've taught online classes for, CreativeLive, Treehouse and USF. Those and every talk I've ever given showed me that teaching was in my blood and something I've always thought about doing more of. But, when offered...

What I Learned Teaching My First College ClassC.C. Chapman

Does Your Brand Want To Be At SXSW 2015?

SXSW is one of those events, that you have to experience to fully understand and appreciate. I've attended for a number of years and every time I leave with new friends, ideas and a peek at the upcoming trends in the world of technology. This year, I'm attending, but I'm also excited to be working on...

Does Your Brand Want To Be At SXSW 2015?C.C. Chapman

Hashtags and The Future of Marketing

I don't write prediction posts. Sure, I get asked to contribute to them every so often and sometimes I'll give in and share my thoughts on the topic at hand. Last year, Chris Penn of SHIFT Communications sat down with me to talk about the future of marketing. Chris is a dear Friend and I love the team...

Hashtags and The Future of MarketingC.C. Chapman

AJ Leon Lecture on How To Market A Business And Sell Products

My life is better because of my friendship with AJ & Melissa Leon. They are a dynamic nomadic couple who run Misfit Inc. AJ recently spoke at the University of Oxford Saïd Business School about marketing in today's world and it is a must watch for anyone trying to figure out content marketing and how to do...

AJ Leon Lecture on How To Market A Business And Sell ProductsC.C. Chapman

What is a Samsung Imagelogger?

Today, Samsung announced their new NX1 smart camera and as I sit here lusting over having one in my hands, I figured this would be a good time to explain what it means to me to be a Samsung Imagelogger photographer. To sum it up in my own unofficial words, the Samsung Imagelogger program brings together a...

What is a Samsung Imagelogger?C.C. Chapman

Buying Brand Loyalty Is Very Expensive

The Internet is still buzzing about Ellen's Samsung Selfie during the Academy Awards. I remember laughing as I watched it and thinking how smart of a marketing move from Samsung it was to pay for product placement on such a big stage. Ellen's approach to hosting and understanding of social media made it feel more...

Buying Brand Loyalty Is Very ExpensiveC.C. Chapman

Interview: Content Marketing for the Hospitality Industry

Last year I keynoted TBEX which is the largest gathering of travel writers in the world. I spoke about the advantages the travel and hospitality industry have when it comes to content marketing. You can watch the entire keynote online. So, when DigitalCoCo TV asked if I'd come on their show to discuss the topic...

Interview: Content Marketing for the Hospitality IndustryC.C. Chapman

Miniskirt Philosophy For Content

I get asked all the time what is the right length for content? Is there a magical length that a video should be to go viral? Can a blog post be too long or too short?

Miniskirt Philosophy For ContentC.C. Chapman

Chatting About Amazing Things With Mitch Joel

Six Pixels of Separation has always been one of my favorite podcasts. Mitch Joel does a great job of covering the marketing industry and sitting down with some of the best and brightest minds working in the space. While we were both in Columbus recently, we sat down to discuss my new book Amazing Things...

Chatting About Amazing Things With Mitch JoelC.C. Chapman

Staree Launches

I love seeing people I know take ideas and turn them into businesses. Once again my buddy Ted Murphy has done it today with the unveiling of Staree. This is a screenshot of my current page that you can find at

Staree LaunchesC.C. Chapman

Brands Only Want to Date?

Over the years I've been given the opportunity to take part in many cool initiatives and projects working with brands. My writing, speaking and knowledge has taken me on trips all over this country and beyond, allowed me to play with tons of cool gear and make some great friends along the way. I ran my...

Brands Only Want to Date?C.C. Chapman

Content Conversations from Cinchcast

I'm excited to announce, that starting tomorrow I'll be hosting and interview series called Content Conversations with C.C. Chapman. The series is being sponsored by Cinchcast and will include me chatting with some of the world's most innovative content marketers. We are adding new interviews all the time and without any pre planning it is kicking...

Content Conversations from CinchcastC.C. Chapman

Amtrak Sponsors Passion Hit TV

Anyone who knows me, knows that I love taking the train to get where I'm going whenever possible. Being able to kick back and work, while getting up to stretch whenever I need makes me happy. Plus there is something soothing about watching the countryside pass by as you click-clack to your destination. I'm a...

Amtrak Sponsors Passion Hit TVC.C. Chapman

Content is Everywhere

Last week before I spoke to a sold out crowd in Rotterdam, Jody Koehler of Coopr sat down to interview me. I talked about how I firmly believe every company, organization and individual has a story to tell and that content is how you tell that story to the world.

Content is EverywhereC.C. Chapman

Dawn of the Dads in Boston Magazine

A few months back Ragu decided they wanted to poke fun at dads and made the mistake of thinking I'd get a kick out of it. I didn't. While they have yet to really apologize, I wonder if this new article in Boston Magazine will finally make them and their agencies realize I'm not more...

Dawn of the Dads in Boston MagazineC.C. Chapman

Where to Start With Content? Follow Your Idols

Ann and I spoke to a Full Sail University class the other night. I'm a big fan of the school because they are teaching diverse topics that are all creative and business focused at the same time. The questions are always high quality from their students. One question came from a student who is a...

Where to Start With Content? Follow Your IdolsC.C. Chapman

Social Media Has Made You Lazy

Dear Lazy Agency Worker Bees, It has come to my attention that as social media has become more popular, that you've decided that taking the easy way without doing enough research would be beneficial to your bottom line. I'd like to inform you just how lazy you've become and why you are not doing it right.

Social Media Has Made You LazyC.C. Chapman

Telling Stories

I had one of those light bulb moments this weekend on the plane ride home from Washington, DC. I was put in a window seat (I prefer the aisle) and was watching the clouds when it hit me like a ton of bricks. Months of contemplation, conversations and clients all rushed together into a mini...

Telling StoriesC.C. Chapman

You Must Tell Stories With Your Content

Content has always ruled my days and I love a good story as much as the next person. Even before writing Content Rules, my days were spent brainstorming and executing creative and strategic ways companies of all sizes could market themselves using content and storytelling. If you look at campaigns I did such as Frenzied...

You Must Tell Stories With Your ContentC.C. Chapman

Why You Can’t Measure ALL Social Media

I get asked all the time how best to measure social media marketing efforts and people never understand me fully when I explain to them, that you can't measure all of it. Yes, you can measure the number views, posts and hits and all of that is important and more measurable then most any other...

Why You Can’t Measure ALL Social MediaC.C. Chapman

Keeping it Real With Mitch Joel

My good friend and mentor Mitch Joel has an amazing book coming out soon called Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone. I've been lucky to read the book and can honestly tell you that it is a book that is going to be a best seller. Why do I...

Keeping it Real With Mitch JoelC.C. Chapman

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

The Quiet Moments

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

Books, Gear, Art and Souvenirs

Two Happy Clients to End The Week

London is Always a Good Choice

First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

The Work Begins

Am I Doing Enough?

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