Social media

Stop Creating For The Algorithms

I've been outlining my keynote for next month's IzeaFest and one of my scribbles reads "stop creating only to satisfy an algorithm." The more I pondered it and how I might represent it on a slide, the more I realized I wanted to write about this specific epidemic because it bothers me to my core. There...

Stop Creating For The AlgorithmsC.C. Chapman

Snapchat Stress

Watching people stress over how to use any new social network or tool gives me the giggles. Snapchat of course is the latest one that is confusing so many. "I just don't know how I'm going to use it?" "It is too confusing for me to figure out so I don't see the point." "I can't figure out...

Snapchat StressC.C. Chapman

Tools Do Whatever You Use Them For

Yesterday, someone complained in my direction on Twitter about Snapchat being another marketing tool that she didn't want to have to deal with. I laughed about it because this is the same argument people have used for every single app, site and tool that has been released online. Today because of her I'm going to talk...

Tools Do Whatever You Use Them ForC.C. Chapman

Facebook Walls Are Not An Open Invitation For You to Attack

  Love it or hate it, Facebook is part of our lives. Even with all the other technology we have in our lives, most of us learn news from our family and friends on Facebook. As it becomes more integrated into our daily lives, it is apparent that it has also warped our basic human interactions. The...

Facebook Walls Are Not An Open Invitation For You to AttackC.C. Chapman

Hashtags and The Future of Marketing

I don't write prediction posts. Sure, I get asked to contribute to them every so often and sometimes I'll give in and share my thoughts on the topic at hand. Last year, Chris Penn of SHIFT Communications sat down with me to talk about the future of marketing. Chris is a dear Friend and I love the team...

Hashtags and The Future of MarketingC.C. Chapman

Birthdays and Technology

Today is my birthday. Google told me so. *grin* One of the few things on my to do list for the day included writing my monthly post as part of the #LifeOnFiOS team. While op-ed and thought pieces are not the usual fare for this type of post, I found it strangely relevant this morning and...

Birthdays and TechnologyC.C. Chapman

Doing Nothing is Ok

Memorial Day Weekend in America. A long weekend full of backyard barbecues, parades and remembering those that paid the ultimate sacrifice for our freedoms. Lots of people spend it at the beach or with big gatherings of people. We opted for a quiet weekend around the house and that is ok. Today, it feels like you have to...

Doing Nothing is OkC.C. Chapman

More To Life Than Grumpies and Selfies

Samsung ImageLoggers like myself each receive new cameras as they roll them out. Yes, we keep them. I've covered this before, but I'm all for covering my ass over and over so that no one gets confused, lost or upset. Two days ago, that meant the new Samsung NX Mini arrived on my doorstep and...

More To Life Than Grumpies and SelfiesC.C. Chapman

Social Misery Loves Company

This weekend was a great one surrounded by people I love and care about. After it was all done and back into the mix of the world I saw a trend that I didn't like and had to record a new episode of Managing the Gray to remind people that the old phrase of "misery...

Social Misery Loves CompanyC.C. Chapman

Big Move and Misfits – Managing The Gray Episode 126

Last night, my dear friends AJ & Melissa Leon spent the night at my house. They came to town to fulfill a Kickstarter reward I had earned, but it was all about catching up and spending a great night together. Over baked ziti, great wine and later glasses of scotch we talked about everything going on...

Big Move and Misfits – Managing The Gray Episode 126C.C. Chapman

Content Marketing World Rocked

Last week, I found myself in Columbus, Ohio taking part in Content Marketing World. When in your second year as a conference and you have a thousand attendees and some of the best speakers in the industry, you know you are doing something right. Add in a concert from Rick Springfield, the opening keynote from...

Content Marketing World RockedC.C. Chapman

Brands Only Want to Date?

Over the years I've been given the opportunity to take part in many cool initiatives and projects working with brands. My writing, speaking and knowledge has taken me on trips all over this country and beyond, allowed me to play with tons of cool gear and make some great friends along the way. I ran my...

Brands Only Want to Date?C.C. Chapman

Sharing the Secrets

Last night I had the pleasure of being able to attend the latest event put on by the Transmedia New York City Meetup group. It was my good friend Steve Coulson presenting a behind the scenes look at Campfire's highly creative and stragic work supporting the first season of HBO Game of Thrones. Thank...

Sharing the SecretsC.C. Chapman

Who Knew Jury Duty Would Open My Eyes?

While everyone else was returning to their offices after the New Years break, I was reporting for duty to the Worcester court house for jury duty. I was called last year at this time and postponed it a year since I was just starting out on the book tour for Content Rules and didn't want...

Who Knew Jury Duty Would Open My Eyes?C.C. Chapman

Social Photography

Yesterday I finished my edits for the paperback edition of Content Rules (coming out in the spring) and while I didn't have that many major additions, the one I knew in my heart I had to add was to the chapter on photography to add in what we called Social Photography. The overall concept is...

Social PhotographyC.C. Chapman

The Morning Surf – Make Your Mornings More Productive

I've been using the Internet for a long time and before RSS was common I had a folder in my bookmarks that I called Morning Surf. These were the sites that I made a point of visiting every morning to get a feel for what was happening online and beyond. These days I rarely use...

The Morning Surf – Make Your Mornings More ProductiveC.C. Chapman

Use Tools How They Work Best For YOU

With everyone talking about Google Plus combined with the fact that I don't yet have air conditioning in my office, I found myself in a bit of a mood to rant about the latest social craze and made this little video I called "Google Plus is a Hammer." I'm loving Google+ and finding a TON...

Use Tools How They Work Best For YOUC.C. Chapman

The Value of SXSW

Every year around this time the same thing happens. Those of us gearing up to go to SXSW in Austin, Texas begin to get excited and those who are not going get cranky. (Yes, there is a third group who could care less about the conference and go about their merry way enjoying life to...

The Value of SXSWC.C. Chapman

No More Pre-Recorded Webinars

I give a lot of webinars and have a bit of a love hate relationship with them. As someone who thrives off the energy of a crowd, I prefer to present on stage and in person so that I have that direct connection with my audience. But, I also love that I can do multiple...

No More Pre-Recorded WebinarsC.C. Chapman

Why You Can’t Measure ALL Social Media

I get asked all the time how best to measure social media marketing efforts and people never understand me fully when I explain to them, that you can't measure all of it. Yes, you can measure the number views, posts and hits and all of that is important and more measurable then most any other...

Why You Can’t Measure ALL Social MediaC.C. Chapman

Social Media Doesn’t Sell Cars

Earlier this week I drove home my new Ford Flex. It is our official family vehicle and something that we've been thinking about for the past year since we were leasing out last car and knew we'd have to replace it this fall. I am not a "car guy" and at the end of...

Social Media Doesn’t Sell CarsC.C. Chapman

Come Sit Around My Campfire

Keeping a secret in the social media world is not an easy thing to do. I know personally because for the last couple of months that is exactly what I had to do. Two weekends ago when I was at PodCamp Boston 4 and everyone asked how business was going all I could do...

Come Sit Around My CampfireC.C. Chapman

Podcamp Boston 4

This weekend people from around New England and beyond will gather at UMASS Boston Harborside Campus Center for Podcamp Boston 4. This year the organizers have taken a bit of a different approach in that they want discussions rather then presentations. I loved the idea and am involved in three of them currently on the...

Podcamp Boston 4C.C. Chapman

© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

The Quiet Moments

The End Of A Great Summer of Work

The Wiggly Line Between Professor and Manager

You Only Learn If Your Team Is Up To The Task When The Work Begins

Books, Gear, Art and Souvenirs

Two Happy Clients to End The Week

London is Always a Good Choice

First Week Working with the MassChallenge Finalists – A Recap of the Wheaton Innovates (WiN) Team Experience

The Work Begins

Am I Doing Enough?

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