A Must Read

I don't have the time to write a complete HELL YEAH post reacting to the latest writing of Todd Defren, but I will tell you to go read his post Got Some Personal Branding I Could Borrow? right now. He hits on something that more and more companies I think have to begin thinking about. I won't mention names, but I can think of several companies who have people working for them and I wonder if they even realize what a great asset they have in that individual.

"Team before Tweet" might just be simplest rule ever. (read the comments to give it context)

Are Brands Forgetting the Green?

What Happens When Steve Garfield and I Get Together