Making Media As Marketing

Today at the MarketingProfs Digital Marketing Mixer in Scottsdale, AZ I gave the following presentation.

Making Media As Marketing
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Some of the tips I gave for companies thinking of using video as part of their marketing programs included:

  1. The audience has changed, you need to change with it.
  2. Where, when and how we watch video has changed.
  3. The powerful cable has changed from coax to ethernet
  4. Video does not have to cost you a lot of money
  5. Forget viral videos. Focus on results.
  6. Find the perfect length for your audience.
  7. Work with independent video producers who are already producing great work and know the space.
  8. Hyper syndicate your content to all channels you can.
  9. Involve the audience.
  10. Measure results and learn from your mistakes.
  11. Don't be afraid to experiment.

To everyone who I met at the event and everyone involved in making the event happen thank you for an amazing two days in the desert.

Wassup 2008 - Sad But True

Digital Marketing Mixer - Scottsdale, Arizona