We are climbing to 36,000 feet out of the snowstorm that is Boston. I'm on my way to San Francisco for a book event and while waiting for deicing and whatever else held us up from leaving I read Hugh MacLeod's new boom Evil Plans: Having Fun on the Road to World Domination. I am a big fan of Hugh's work and have spent a good sum of money buying his prints for my office. We've gotten to know each other a bit and he sent me a preview copy of the book to check out.
To put it bluntly Evil Plans is a dangerous book in the best possible way.
Similar to Godin's The Dip or Buckingham's First Break All The Rules, this is a book that will scare more than one set of parents as readers decide to follow their dreams rather then any form of "safer" plan that may have been laid out for them.
Hugh has a no nonsense, blunt as hell approach to everything he does. Each chapter is bite size enough to stretch your brain while giving you plenty to ponder and plot over. I stopped more than once to really let the words sink in and question how I could use them to further my plans.
The hope is that everyone who reads the book will realize that life is to short to be a 9 to 5 cubicle slave. Rather we should each discover our art and then form our evil plan to insure we spend the rest of our lives making that art everyday.
I subscribe to this approach to life and my career.
My end goal is to be a "waker" as MacLeod would call it. My evil plan has been formed and percolating for some time now and I love hearing and helping others form theirs.
This book is an easy and must read for anyone with bigger goals in life. Trust me on this one and buy it today.