Finding Enchantment

Finding Enchantment

Today the newest book from Guy Kawasaki called Enchantment: The Art of Changing Hearts, Minds, and Actions (affiliate link) hits bookstore shelves around the world. Guy sent me a copy to read a few weeks ago and it made a recent flight much more enjoyable. I've been trying to spend flights reading so that I can catch up on the library worth of books I have but haven't read yet.

It is a solid read full of great stories and approaches on how each of us can live an enchanted life and run and enchanting company. You should read it.

I've only met Guy once at a dinner party a few years ago at SXSW, but I've been a fan of his work for as long as I can remember.

Looking back, I can point to reading his book Selling The Dream as one of the first books that really defined my career path. Back then I was just a kid who loved Macs and thought what he and Apple were doing was ground breaking. But, his approach to being an evangelist and doing business in general really hit home for me.

I was worried when I first heard about this book because it sounded a lot like the next book I want to write. After reading it, I confirmed that Guy and I share the same basic premise for business success in today's world that it is MUCH more about relationships and helping others than anything else. Thankfully my book idea is different enough, but I had always had Guy as someone I wanted to interview for the book and now it makes more sense than ever.

Each of us need to finds ways to be enchanting. It doesn't matter if you are student looking for their first job, a non profit looking for new donors or a large brand trying to embrace the online world. Life is short and none of us have the amount of time we wish we did. Because of this, we conduct business and work with companies who we build up trust with. At the heart of the book that is what Enchantment is about.

I could gush on and on about the book, but if you are really interested watch this video of Guy talking about the book at Stanford. (sorry, I know it is flash so iPad users can't watch)

You can tell this book is straight from Guy's heart and I hope that people when reading it will take his advice, stories and encouragement to heart as well.

It is books like this that I wish more executives read so that they could steer their businesses in the right direction rather then wishing on silver bullets and guru promises.