A couple of months back I got an e-mail from my buddy Joe Chernov asking if I'd be interested in doing some writing for a project they had going on over at Eloqua. How could I say no since I dig both him and the company? Later I found out that my piece would be part of something much bigger and include writings from other buddies like Joe Pulizzi and my very own Ann Handley. Nothing like getting hired to be part of something that involves such a great group of people. And with that we present you...