Last year I keynoted TBEX which is the largest gathering of travel writers in the world. I spoke about the advantages the travel and hospitality industry have when it comes to content marketing. You can watch the entire keynote online.
So, when DigitalCoCo TV asked if I'd come on their show to discuss the topic on their show I instantly said yes.
What it boils down to is that it doesn't matter if you are a hotel, restaurant, resort or travel destination. You must begin creating content and embracing your customers content to tell your story to the world.
People have strong opinions and you have to be ready for that. Content Marketing is your best friend if you use it right.