Back at the beginning of October I announced the formation of The Advance Guard, but did not talk a whole lot about it. Not sure why, but figured today would be as good as any to do so.
Steve Coulson and I started getting calls to hire us shortly after our change in jobs. Both of us had every intention of staying strictly freelance, but after a couple of contracts got signed we realized that we should perhaps make this more formal for numerous reasons. Over breakfast at a diner in New Jersey we came up with company and made it formal.
We haven’t focused on marketing materials, spin or a web site yet because we’re too busy executing. But, to sum up what we do is fairly simple. We want to help brands and companies utilize new media to the fullest. The Advance Guard can come in and develop creative strategies that will leverage social media to reach those alpha adopters that everyone wants to get to. On top of creating these ideas we also bring the ability to take those ideas all the way through execution.
We’ve also worked in the capacity as a sort of black-ops creative team as well. Behind the scenes helping other companies pitch and win business. We have no problem being behind the scenes doing fun, creative and compelling work. We also don’t focus on one technology over the other. Every engagement is different and we make sure to only suggest solutions that fit this time around for the particular campaign or initiative before us.
One thing both Steve and I firmly believe is that the only way you truly learn in this space is to do it. I love coming up with creative ideas, but I want to make them happen so I can figure out if they work or not and how they could be done better. Campaigns today have to be more organic and flexible so that they can change and evolve as necessary. THAT is a key in our book and is something we are building our company on.
To date we’ve worked with clients in multiple areas including motion pictures, publishing, consumer goods and the beverage industry. We’re currently leveraging our Facebook Group as a living, breathing social media showing of what we’ve worked on. If you are interested in what we are up to, consider joining that group as it is going to be one of our outreach mechanisms.
We are always looking to work with anyone interested in leveraging this space appropriately and effectively. Drop me an e-mail and we’ll see where it goes from there.
Someone asked us if we were an advertising agency, a consultancy, a creative shop, a buzz marketing company or something different. My answer was we are a little bit of all of them and we adapt to the customer. On one project we did nothing but influencer outreach. For another we are providing feedback on how to take existing programs to the next level in new media. For another we are coming up with full blown strategies and now working towards executing them. Why get so specific with titles and definitions in today’s ever changing landscape?
It has been a whirlwind couple of months and looking to 2008, I can’t even begin to imagine what it holds for us. I’m very excited and proud all around.
© Legend - A Handcrafted Misfit Theme
When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”
Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.
Official bios and headshots can be found below.
Who is C.C. Chapman? I’m a…
Freelance writing or citizen reporting assignments excite me.
If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.
I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.
With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.
I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.
Feel free to double check my credentials on LinkedIn.
I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.
I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.
I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.
Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn Learning, Lynda.com, CreativeLive, and Treehouse.
On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.
I married my high school sweetheart, have two amazing kids and love being a dad.
I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.
Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.
Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.
To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.
C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.
He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).
C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.
C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com
You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.
C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.
He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.
I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.
I am open to being pitched and invited on press trips.
Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.
With that in mind, my mailing address is:
9 C Medway Road #117
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