Hey There
My name is C.C. Chapman and I’m a recognized leader in the online and social media marketing space. I’m a digital lifestyle writer who has a passion for travel, photography, food and music. I’m also an author, speaker, entrepreneur and loving father. I’m always on the outlook for the next great experience life throws me. Thanks for swinging by.
The Baked Beans Parable
Posted on February 22, 2012
Yesterday, my life and kitchen were filled with excitement as I made my family’s recipe for homemade baked beans.
I was nervous when starting out because my grandmother and my father had made these for years and everyone loved and desired them. There hasn’t been a church supper or family gathering where these beans have not made an appearance to be praised and then promptly devoured.
With recipe in hand and all the ingredients for success at my finger tips, would I be able to accomplish my goal for dinner?
Pin ItWhat is Passion Hit TV?
Posted on February 20, 2012Back during the holidays, I launched a new video series called Passion Hit TV.
Immediately my good friend Jeff Sass asked me, “If this is a video show, why don’t you have a video explaining what it is all about?”
A great question, from a great friend and now I have the answer.
Special thanks to the team at Modern Vintage Media for filming this for me!
Pin ItContent Isn’t New, But It Is Changing
Posted on February 17, 2012
You know how I feel about content and content marketing. I literally wrote the book on it. 
Any company, organization or individual needs to be strategically thinking about and creating content that is appropriate for them in order to succeed in today’s world.
Pin ItYes I’m Going to SXSW, But Not to Your Party.
Posted on February 15, 2012
It is that time of year again.
The month before SXSW happens in Austin, Texas when tens of thousands of people from around the globe arrive in town. The time when it seems at least half of them will start sending out invites to a drinkup, party or other gathering that they hope you and a few hundred other people will show up at.
I only have to take one look at my inbox to confirm that it is that time of year again.
Pin ItGo Behind the Scenes To Create Engaging Content
Posted on February 10, 2012
Every day I’m asked how companies can create content that will be engaging enough that people will take the time to consume and then share it with others.
My standard answer is that there are no silver bullets, but I do think that the more types of content you know about, the more you can consider them every time you get stuck with one of those “well what do I do now?” moments.
Today I want to talk about the power of behind the scenes content and why you should consider it.
Pin ItPinterest 101 Video
Posted on February 8, 2012Today I was asked by Lynette Young to take part in a Google Hangout discussion about Pinterest.
It is 90 minutes of tips, reactions and a good primer on what we believe it is and isn’t.
Joining me in the discussion was Simon Salt and Jane Ellen. If after watching this you’d like to follow me on Pinterest you can. Enjoy the video.
Pin ItAffectionally known as the man cave of the internet, Digital Dads™ is Where a Dad can be a Guy. Taking a unique look at manhood and fatherhood from a male-centric perspective—our features encompass humor, sports, cooking, fashion, parenting, coaching, sex and many other interests central to being a man and father in todays society.
