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Global Economy & Small Business – What My Mind Woke Up Filled With

posted on March 26, 2009

I woke up this morning with my mind in overdrive. Scattered thoughts trying to become some sort of cohesive ball of direction.

The world is a big place, but every day through the power of the web and connection tools it gets a bit smaller.

I have Friends in countries I’ve never visited before. If business takes me to any major city in the US I can find someone to have dinner with or at least get a recommendation on where to eat.

I’ve also been thinking about how I would like to see The Advance Guard take on some more smaller brands as well as at least one global campaign in the future. I’d really like to show just how powerful a well planned and executed marketing program can be for a smaller brand. I’d also love to take an over arching campaign and then execute it on a global scale or multi-country scale to see how different parts of the world react.

Many small businesses forget that they can leverage the same tools as the big guys. I won’t go so far as to call social media Hamburger Helper, but it does allow anyone to take what they are already doing with marketing and PR and spread it even further. The problem as always is time and money. That doesn’t change no matter what size company you are. But, smaller businesses have less red tape and are more open to thinking outside of the box most times.

It is sort of fun to ponder the global economy and the small business owner at the same time. Granted, this early in the morning, with barely a cup of coffee in me it stretches the mind in all sorts of weird ways.

I told you it was all over the place and yet in some way all works and plays nice together. I’m sure I’ll be noodling over it all day. Writing it down actually helps me focus.

What did you wake up thinking about today?

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Categories: Rambles

  • Pingback: Posts about social media as of March 26, 2009

  • http://www.ChristopherSPenn.com Christopher S. Penn

    Pick something really interesting as a case study for a non-existent brand. I’ve had my eye on a project type for some time that needs attention, deserves attention, and would be relatively fast to catapult into eyeballs – just no free time to execute, but for a marketing firm, it might be relatively trivial to dedicate a few spare resources.

    Example: find a local Indian tribe that does a very poor job marketing itself and get them a new, SEO optimized WordPress install.

  • http://fireinthehearth.wordpress.com/ Joe Lima

    I woke up thinking I wanted to share the personal myalltop page with some folks. And “social media” is perfect for small brands/small businesses. They may have to work harder to break through all the noise or be content to thrive in their small patch (i.e. geographic location, product/service niche, etc). Keep up the random rambles!

  • http://blog.andrewweir.co.uk theWeir

    I like the sense of looking beyond the current state. I think it’s great you’re not over-optomistic either! Nice balance & inspiration, CC.

    What did I wake up thinking? Thankful that our wee girl slept all night until 6am, then back to sleep again until 7. A few more moments of horizontal meditation…

  • http://howigotmyjob.com Daniel Johnson, Jr.

    I woke up this morning wanting to go back to bed. Once I got over that, I said my usual, “Good Morning from Cincinnati!” and created a soundseeing tour of my commute up to Dayton.