Making The Most of the Minutes

Tribecca Grand ClockI wake up every morning and ponder the day ahead. Now that I’m completely on my own, I get to choose what I do with my day. Each minute is my own to focus in on what I want to do with it.

And yet, two months out since leaving Campfire, I haven’t been to the movie theater once, I haven’t hiked a mountain and I’ve only been in my kayak once. Part of me is upset by that, but in reality I’m not because I’m trying to fill every minute of the day with something productive. I’ve got plenty to keep me busy right now.

As I think the minutes and contemplate the days, I’m really narrowing down the professional roles that define myself.

I love public speaking and people seem to enjoy when I do it. I plan on it being a core part of my career going forward and already I’m watching the audiences I speak to grow and diversify which makes me very happy. Next weekend I’m a keynote speaker to a large lumber co-op. May not sound sexy to some, but I’m excited because I love talking with anyone who wants to leverage the online space with their business and these people are excited by it.

Of course, to keep doing this well I need to continue to spend time on my presentation skills. Watching people like Mitch Joel and Julien Smith take to the stage constantly challenges me to speak better. The nice thing about my new freedom is that I get to spend more time on each presentation thinking about it in greater detail. I’ve never had that time before and now I do.

Since I was little, I’ve always had the goal to get a book published. With Content Rules hitting shelves shortly, that dream will come true. I’ve been blessed with an amazing co-author in Ann Handley who wants to make this the best possible book just like I do. We’ve spent a lot of time in making sure that everything is right and these past few days have had me reading through the page proofs one final time to try and catch any little mistake.

As we gear up for the book tour, it gets really exciting because that means we’ll be out there in the wild talking to people about the book and getting reactions to our words. I’m curious to see what people think. Of course, I have no intention of this being my one and only book and have already started plotting out some possible next ones.

I’ve always had the drive to steer my own ship and it is clear to me that while it may not run in my family, I was born to be an entrepreneur. My latest adventure is certainly Digital Dads which started out as nothing more than a passion project of mine, but is growing into something much bigger. Now with a consulting practice, a weekly live video show and a much more focused strategy, it is more of a business than just passion.

Clarence Smith Jr. has been vital in helping me take this to the next level and to constantly challenge me to focus even sharper than before. He is the text book definition of a friend and come the end of 2011, I’m excited where Digital Dads should be. Of course with some other things brewing I know this won’t be the only venture I’ll be involved with.

While it may not be the most financially rewarding goal, it is one of the most satisfying roles that I find myself in. Every time I record an episode of Managing the Gray, I view it as a little one-on-one advisory session for each listener. Sure, it may be a bit of life coaching or motivational speaking, but I’m OK with that. When my words can help someone do better, I’m happy.

I also get to do this in a more formal capacity by being a formal adviser, fellow or board member for great organizations like Wediko, Know My Word and Isis Parenting. Each of these provide me with a unique opportunity to use my skills and knowledge to hep others. I love that.

Blame it on the wind or the cold I’m fighting off, but I woke up really reflective this morning. Actually I think it has more to do with flipping the calendar to October than anything else, but it felt really good to share.

Are you making the most of the minutes?

758 words

Steve Garfield

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


I’ve developed and taught courses for, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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