Simplify – Focus – Attack

I over analyze things sometimes (always). It isn’t like I’m looking for a deeper meaning or trying to talk myself out of something, but I just like to look at things from all sides. Plus, I have a hard time shutting down my brain so I love giving it stuff to chew on. A friend recently used the phrase “building up the brain muscles” and I think that fits in this case.

I saw a meme floating around about the three words people had chosen for 2010. I didn’t want to pick three and that is not the purpose of this post. But, as I began writing this I did keep thinking that over the last couple of weeks I have been doing three things over and over again. Guess what? It happens to be three words: Simplify, Focus and Attack.

Tools of My LifeAs I travel more, I’ve grown to appreciate simplifying the amount of gear I take with me. I’ll admit that I’ve got a total bag fetish as I am constantly searching for the perfect travel bag and I have yet to find it.

Most of you know I go everywhere with a camera. That isn’t going to change, but there are also times when I’m not in the mood to be lugging around my 50D. Yes, my iPhone helps because I love taking pictures with that, but I wanted something else in between the two.

I found it in the Canon S90 which I bought just before the end of the year and it is a powerful little camera. Anyone who enjoys being able to manually control things would love this camera and I’m certainly in love with it. Especially since it’ll fit in a pants pocket without any problems.

I’ve also grown fond of bringing a Field Notes notebook with me wherever I go now (thanks again Julien, Jane & Clarence for the addiction). This allows me to write down things that come to mind and focuses me to think about projects I’m working on. I looked back through a full one and it was fun to see the mix of Campfire client work, with random rambles, sketches and show notes. Maybe that isn’t being overly focused, but in my world it is. Write things down. You’d be amazed how much it helps you.

The final part is the one that I find the easiest and that is going out and doing what needs to get done. Attacking the problems. Making the clients happy. Achieving the goals you’ve set for the year. I was talking with a friend recently and we were pondering if the reason we were both “doers” is because of our blue collar upbringing. It is a valid theory, but it amazes me how many people prefer to just talk about things rather than actually attacking them and getting them done.

To boil it all down for you and for me, my year is mostly about Focus. That is the one word that I’m keeping on top of everything else. But, because I am who I am I need the others as well to help. Between Google Wave, my whiteboard, Basecamp and a few other places I’m keeping life in line and on track. And to anyone or anything standing in my way? Yeah, that isn’t a good idea. Attacking can involve big sticks and I’m not afraid to swing them!

Get out there and get what you need to get done. The days of talking about it all are over. Roll up your sleeves and get to work.

Need help? Let me know. I’ll be over here kicking ass.

604 words


Diner Love

Sometimes All You Need Is 

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


I’ve developed and taught courses for, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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