IdeaFestival Keeps Me Curious

I arrived in Louisville, Kentucky with zero expectations of what lay ahead of me at IdeaFestival 2011.

All I knew was that the conference was ten years old, brought together a colorful mix of speakers and that they had given me a hotel room and airfare to come down and check it out for myself. With the motto of “Stay Curious,” I arrived with an open mind and was ready to have it filled.

What I was not ready for was the awesomeness of both IdeaFestival and Louisville.

The easiest way to explain what IdeaFestival is would be to say that it is a weeklong festival that brings speakers from every discipline and corner of the world to take the stage and share their stories. It follows the same vibe of better known conferences such as PopTech or TED. But, that would be far to simple of a description and while I’ve never yet been to either of those other two conferences, I think IdeaFestival is different.

First the city of Louisville.

Sure, I knew about The Kentucky Derby and all the great bourbon. But, who knew it has the largest number of independent restaurants per capita in the US, a thriving art scene and a great mix of old meets new architecture around every corner? I certainly didn’t know any of this and unfortunitely since the programming was so amazing at the festival I never got a chance to explore the city more.

Walking the streets of Louisville

I had plans to swing by The Louisville Slugger Museum and Muhammad Ali Center at a minimum, but made it to neither of them. I’m already thinking how I can back down to actually see more of the area in the future. I can only imagine the magical spectacle of Derby Week.

It was also very apparent that the city fully embraces the IdeaFestival. The Mayor wanted to be such a big part of it that he moved his entire office down to the location of the festival for the entire week and spoke several times at the event to thank everyone for coming. There was also a night time gathering at Churchill Downs where we were treated to a taste of Louisville from many local restaurants and businesses. I think I may still be full from that.

Now for the IdeaFestival

Wow, would be the easiest word to describe it. You know the content is good when your brain physically hurts at the end of the day from all the processing it has been trying to do.

Wes Moore

When a program welcomes to it’s stage the likes of Azure Antoinette, Parag Khanna, Wes Moore, Cesar Millan, Al Letson, Sugata Mitra and IBM’s Watson it is bound to be a stimulating time. But, even more so than just the people taking the stage I was impressed by the audience. IdeaFestival has made it a point to keep the price of admission as low as possible and to make sure that local students are able to attend and interact. I said more than once how impressed I was with the challenging questions the students asked through out the entire event. I hope this is a trend that expands to other conferences.

I found myself never wanting to leave the theater and getting up much earlier than I usually would to insure that I didn’t miss anything. But, the event organizers knew what they were doing when they put the Science of Kissing session at 8 am. People will show up for that. *grin*

You need to attend IdeaFestival 2012

As someone who attends and speaks at a lot of conferences I don’t say that lightly, but I firmly believe that you need to consider attending IdeaFestival next year.

Androids vs. Watson @ Thrivals 4.0 / Jeopardy

I say this because my mind is still going through everything I saw and heard. The fact that I had to leave on Saturday morning and missed a whole day of it is still bugging me and I plan on buying a couple of the talks through the channel so I can see what I missed.

Unlike a lot of conferences where you never see the speakers once they leave the stage, I bumped into, chatted with and saw every speaker before and after they were on stage. They were there to engage and learn as much as every other attendee. I remember getting a big smile when one even got up to ask a question at a session. That was another refreshing item was that every speaker left plenty of time for Q&A because it was expected.

IdeaFestival 2011

The whole IdeaFestival is a climate of curiosity and learning. All you needed to do was turn to the person next to you in the hallway and you never knew who it might be or what you might come away from the conversation with. I certainly made some great new friends at the event, bought a few books to read and even have a great new print from Don Stewart to hang on my office wall.

They haven’t announced the dates for next year, but as soon as they do I’m going to pencil it into my calendar.

Special Thanks

I would not be a good human if I didn’t give special thanks to the people that made my journey to IdeaFestival a reality. Kevin Smokler originally reached out to me about the opportunity and June Sargent took care of all the formalities to make it happen. Also, a special thanks to freelance photographer Geoff Oliver Bugbee who I met at the event and gave me permission to use some of his photos with this post. My photos are here if you are curious.

Finally, for legal reasons I’ll once again disclose that my travel expenses were covered by IdeaFestival and I was given a media pass to the event.


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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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