We ARE All Weird

Weird is an interesting word.

Think about it for a minute. Ponder what it means to you and how many times you have used it to describe someone or someone. Heck, think about how many times you may have even been called it yourself.

Now think about another word: Normal.

Ask my kids what normal is and their answer will be, “normal is boring” because that is what I have always taught them.

I’ve always known that I’m cut from a different cloth. I see the world in a way that scares plenty of people. I trust, love and connect quickly and passionately. I’m fiercely loyal and stuck in my beliefs.

That is why immediately after finishing Seth Godin’s new book We Are All Weird I had to write this and share it with you. (from 30,000 feet on an airplane no less)

This book nails what I’ve been saying is broke about marketing. The old days of shotgunning your message to the masses and having it succeed are doomed. We each crave on out own and are willing to seek out what we want on our schedule and expect to find it.

Sure, mass markets will always exist and those that prefer vanilla and safe will keep on buying (have you seen the profits of Walmart lately), but the growing norm is actually the weird.

I was also happy to see Seth shouting at the current state of education in this country for not embracing what makes kids unique and encouraging them to be weird and learn at the same time. AMEN! Of course I also know some angry parent is going to hate the use of the word weird and completely miss the point, but not everyone can think outside of the box.

Once again Seth takes an idea that many of us have discussed at length with others and boils it down into such a tangible, single word or phrase that says everything to anybody. I’m envious how good he is at this. Just stop and think what he did with the words linchpin, tribes, small and of course purple cows.

I’ve said before that Seth is a dangerous person in my life. His writings constantly confirm and encourage me that I’m on the right path.

My favorite quote from the book was:

“The weird set an example for the rest of us. They raise the bar;they show us through their actions that in fact we’re wired to do the new, not to comply with someone a thousand miles away.”

I promise that this is a quick read that will make you think. I know that as I finish this post up in my hotel room in Louisville, Kentucky where I’m about to attend IdeaFestival I have a feeling I’m going to meet some awesomely weird people this week and I can’t wait!


Disclosure: This book magically showed up on in my Kindle app today for free. I’m making an assumption that this was through my participation as a BzzAgent, but I don’t know for sure since I have not received any e-mail to tell me officially.

  • I’ve always thought that “Normal” is when you take everyone on the planet, put them in a pot, mix them up, then pull out one as representative, and no one fits that!

    Everyone is different, everyone is odd when compared to others, we just have to find out place.

    • Indeed we are all unique. But, I hate that society tries to make so many of us conform.

  • Anonymous

    I think the weird fairy brought it to you.

    Thanks for the review. I’m so glad it resonated with you…

    • Ha! Love it.

      Thank you for writing another great book and thanks for swinging by.

  • Hey, I say if you’re a strange bird, that’s okay. In fact, it’s more than okay. Be your unique, strange self. We are all weirdos in our own way anyway, right? Accept your uniqueness and learn to use it to your advantage.

    Don’t ever try to be someone else is something I’m always telling my kids, as you know how young kids like to follow the pack.

    Regarding the current state of education in this country, I’ve always loved what Sir Ken Robinson says about it. “The Element” was a good book, but he’s legendary for his great TED speech.

    • Yes, Sir Ken Robinson is a big inspiration to me on so many levels. Great stuff.

      I’m actually attending a future of education event today and I can’t wait to see what ideas I walk away with.

      • Very cool guy, Sir Ken 🙂

        I would love to hear the details on the event. I’m working on a blog post about this very topic.

  • Ok well I guess I can stop hiding my weird away in the closet now!

    • Yeah, break it out of the closet and let it go wild.

  • I have that same hat. 

    And the last few months have taught me a LOT about the concepts in this book (which showed up at my house today). 

    I’m approaching it a bit differently, but same message. : ) 

    • Why doesn’t that surprise me about the hat? 🙂

  • Dude! You’re in the ‘Ville?  Gimme a yell. Every year I tell myself I’m going to IdeaFestival, and every year I end up stuck in the middle of a crazy client project and miss it. 

    yet another weird social media nerd.

    • I am indeed. Hopefully we can say hello while I’m in town. It has been a LOOOOONG time.

  • Julie Dennehy

    Amen, brother. I’m buying the book now solely based on your review. It spoke to me. I’m weird too. I knew I liked you and your writing for a reason.

    • Thank you!

      It is a quick read and lots of little nuggets in there that I promise you’ll take away and do something with. At least I HOPE you do something with them.

  • Anonymous

    I believe in what you’ve posted here.  Normal people never leave their closets.  To succeed, you have to do something extraordinary, be weird. Did I just mention that word?

  • I loved you all the instant I met you because you were weird too. Finally, I fit in. :))

  • Brad

    Let your freak flag fly!

  • Pingback: It's Good to Be Weird | Write. Think. Do.()

  • Pingback: Like you mean it | Comment On Seth()

  • Chris G. Baker

     Dude, you were ‘on an airplane’ at 30,000 feet no less?That’s weird. Most people are inside of an airplane at that altitude.   
    Thanks though.  We need weird.  Sign me up.
    Thanks for your review of Seth’s new book.

  • Pingback: Like you mean it « Darin R. McClure – The Good Life In San Clemente()

  • Pingback: Like you mean it | Big Marketers()

  • jeff noel

    C.C. glad to have found your site. Congrats on your successes. Weird has always been cool, but rarely “acceptable”. Like some nut that writes five daily, differently-themed blogs about Life’s Big Choices. Keep being weird.

  • The title of this post was intriguing to me.  As a business or even personally/professionally, when we are normal we are boring, common place, ect. But, when we are weird, we are out of the ordinary, we aren’t complacent, we are different, we stand out.  I am proud to be considered “not normal”.  Thanks for the reminder that being weird is a good thing! 

  • Mike

    As Seth mentioned in his blog post last week -“Go ahead and invent your own cover if you like. Weird is everywhere you look, even the mirror.” So I thought I’d make it easy for any weirdoes like me to do so.  You can create your own book cover at http://www.customweareallweird.com.