3 Words for 2012

Resolutions are pointless. You set them and never achieve them. You have the best intentions, but that is not enough.

Goals and rituals have a higher chance of success both in the short and the long term. That is where I like to focus my energy.

I also like the idea from Chris Brogan of selecting three words that become themes for the year to follow. Last year I chose Create, Inspire and Teach and the year before that they were Simplify, Focus and Attack. Looking back, they were guiding themes for each year and continue forward as constants in my life.

This year I had a harder time choosing because I don’t take these lightly, but I’m happy with what I came up with.


I’ve always been about helping others and that will never change. Inspiring, motivating, teaching and assisting other people is in my DNA. But, this year I need to focus on myself as well.

A big part of this is my health. I’d like to grow old with Laura and play with my grandkids. I’ve got too many places to see and people to hug in this world. To do this, I need to start thinking about my health across the board. This will require changes and improvements beyond the eating better and moving more.

I also realize that I’ve got to promote my work and me more. I see all sorts of people around me succeeding to a level that I’d like to and yet my humble upbringing is holding me back from raising my hand more. It is hard to even think this way, but I know that it is a truth I need to face. Of course, it’ll be a balancing act and I have no clue how to make it happen, but I will.

It also means that I’m going to stop saying “I’d like to…” and then never going any further. This might be learning to play guitar. Could be about crafting something with my hands. It is both of those and more.


Google got the metaphor correct that our lives are full of circles.

I have a couple of very close and important circles in my life. Two years ago, one of those circles formed around a weekend in Boston. Another formed around a dinner table in Las Vegas. The relationships formed and the support from within have been very powerful. I want to continue these and take them to a new level.

While these circles can survive online, they can only flourish face-to-face and that is where I need them this year. I’m going to do everything in my power to not depend on any tool. Instead I want to depend on the power of the people in the circles.

Just like when you throw a pebble in to a pond, circles can grow and make other circles and that is where I’m looking and planning. Remember the old days of writer circles and salons? That is where my brain is thinking. That is where it becomes a theme for the year and a powerful one at that.


On the surface, this one sure sounds like a load of sugar coated bullshit, but in my heart I need this word and know that it is more than that.

I heard some backlash chatter lately about this word. It is one I use a lot and believe in. It will be a big part of 2012 for me as it is a cornerstone of my next book. If I don’t believe in it than I’m going to have issues writing over the coming weeks and then spending months promoting and talking about.

Yet, it is more than that. It is about finding the amazing things in life with my camera. Sharing in amazing experiences with those that I love. Creating bits of amazement with the talents I’ve been given. After all, if I didn’t believe this than why would I ever believe that amazing things will happen to each of us?

Those are my three words for 2012: Self, Circles & Amazing. What are your three words?

Need some more inspiration? Take a look at some other sets of words from JustinChris or Steve who’ve shared as well.

Happy 2012 to everyone!

713 words

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn LearningLynda.com, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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