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Awesome Book of Awesome

posted on July 30, 2012

I’ve made some damn good friends over the years and one of the most unique is author Scott Stratten. He collects superhero statues, is now covered in tattoos, speaks his mind and is a die hard Detroit Lions fan.

Last year we were kicked back on the patio of his room at the Hotel Valley Ho in Arizona watching Monday night football, drinking mini bar cans of beer when he told me the idea for his new book The Book of Business Awesome/The Book of Business UnAwesome. I instantly loved it (especially the cover idea), but told him I never thought our publisher would ever go for it.

Thankfully they did and now you can have your own copy!

Scott let me read an advance copy of the book and it was a blast to text message him as I read it. We had a good time going back and forth as I laughed, cheered and screamed at some of the stories.

For those of you who are fans of Scott, sit back and get ready for a secret that I was shocked to discover in the book. Yes, the king of slamming QR codes has decided to include them throughout the book so that he can keep you updated on the latest stories that fit the book’s themes. I’m sure that more than one jackass is going to call him out on it.

What makes this book unique is that it is a good old fashion flip book. Read it one way and you get stories of companies being awesome. Flip it over and you can read of those who are unawesome. I’m planning on having fun making sure that both sides are shown whenever I find copies in bookstores.

How can you not love a book that not only have two covers, but even two author photos and bios? Genius idea. Check it out.

But, I don’t want you thinking the cover is the only thing that is awesome, because ever page of the book is filled with the straight forward writing I’ve come to expect from Scott. I promise you’ll learn more than one thing reading it.

He pulls no punches as he openly shares stories companies of all sizes that have done it right and done it very wrong. This book is going to instantly become something that every employee should read to make sure that they carry themselves appropriately.

I expected to have heard all of the stories in the book, but was pleasantly surprised to find lots of new ones.

The Book of Business Awesome/The Book of Business UnAwesome is quite simply an awesome read. You should buy a copy for yourself and at least one other to give to someone who needs it.

If you are going to buy any number of copies this is the week to do so because Scott has all sorts of fun rewards for you. Read all about the rewards and how your library can get a copy of the book for free if you order on immediately.

Mark this one as another awesome book to put on your shelves!

 

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Categories: Books
  • http://stevegarfield.com Steve Garfield

    Cool idea for a book, but it’s not a “good old-fashioned flip book” in my mind.

    According to Wikipedia:

    A flip book or flick book is a book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change.

    http://en.wikipedia.org/wiki/Flip_book

    This isn’t that, unless there are some moving pictures in there. ;-)

    • http://www.cc-chapman.com/ C.C. Chapman

      It still is a flipbook to me.

      • http://www.twitter.com/unmarketing unmarketing

        I made a poster for just such an occasion.

    • http://www.twitter.com/unmarketing unmarketing

      According to Wikipedia:

      A Jackass is a male donkey, or a fellow author on your book launch day who decides to point out an insanely stupid point on a friend’s post about your book, even though he knows the stress of book launches.

      http://en.wikipedia.org/wiki/Jackass

      • http://stevegarfield.com Steve Garfield

        That’s a little harsh.

        If you knew the history between me and CC, you’d understand that I edit his blog posts and point out places where we disagree. It’s all in good fun and I feel bad that you chose to call me out here.
        I’m a huge supporter of yours and have been happy to share your books on my social media outposts, like this earlier tweet from today.
        https://twitter.com/stevegarfield/status/229948579010183168

      • http://www.twitter.com/unmarketing unmarketing

        I thought it was quite funny.

  • http://www.peterwknox.com peterwknox

    Guys – it can be an “old fashioned flipbook” AND a regular new flipbook- from http://ow.ly/cBJzF “a series of pictures that vary gradually from one page to the next”
    AND
    “Each story is ‘flipped’ upside down compared to the other story.”

    • http://stevegarfield.com Steve Garfield

      Thanks Peter.

      This is cool.

      Dos-à-dos & Tête-bêche Bindings
      http://www.abebooks.com/books/RareBooks/covers-tete-beche-binding-bound/dos-a-dos.shtml

      “The definition of a dos-à-dos book has been greatly loosened over the years and it now includes two books that have been bound together in such a way that the edition has two front covers. The reader finishes the first book (which ends in the middle of the volume), closes the book and flips it 180 degrees and begins reading the second book (which will also end in the middle of the volume). Technically calling these books dos-à-dos is incorrect. They actually have a tête-bêche binding (again from French meaning head-to-toe) but dos-à-dos has become a blanket phrase for when two books have been bound together.”

      • http://www.peterwknox.com peterwknox

        Learn something new/cool every day! Love AbeBooks.