Announcing The Cleon Foundation

You could feel the energy in the room. The one thousand gathered for World Domination Summit had entered the theatre as individuals, but in a mere few hours were transforming into a tribe.

While the speakers on stage were enlightening, my brain was already working through the details of something that I had been noodling on for months and perhaps my whole life.Β It was clear what was next for me.

As the conference came to an end and the $100 Investment happened, there were no more excuses. The Cleon Foundation had to be formed.

Ever since Steve and I sold our successful marketing agency The Advance Guard, I’ve had the itch to start something new. Once entrepreneurship gets in your blood, it is impossible to get rid of it.

I’ve always had the dream of starting a school to expose kids to creativity. To put the tools and technology in their hands and give them the skills to use them and then seeing what happens. That is still brewing in various ways and is a big part of this.

There are plenty of agencies out there marketing goods and services to the masses, so that wasn’t what I wanted to focus on. The idea of being a CMO for a big brand or a C-suite level of an agency would be interesting, but I needed something more fulfilling right now.

The mission statement of the Cleon Foundation is simple:

Making the World Better Through Creativity.

My goal is to work with any organization that cares about the world around them more than their bottom line. I want to work with companies to develop their social good initiatives by helping identify their core values and culture and then matching those up with appropriate organizations. Any company can donate money to a cause, but I want to find and develop partnerships that help in both directions.

I also want to use my marketing, social strategy and storytelling abilities and help the world learn about great products and nonprofits. My work so far with ONE has been extremely rewarding, but I want to help new products that are trying to make the world a better place get the attention they need. There are far too many nonprofits and NGOs out there that never get the exposure and dollars that they deserve and I believe I can help.

The Cleon Foundation is the start of something new for me and yet it is at the core of what I’ve always believed. We should all strive to leave the world a better place than we found it.

I’d love your help as I proceed down this new path I’ve chosen.


  • brilliant. so excited to celebrate another new chapter. friend.

  • Congrats, my friend, for taking the bold leap and pursuing your MUST. πŸ™‚

    • πŸ™‚ I know some people will be confused, but I knew the right people would fully understand.

  • Hot damn! Congratulations, sir. Amazing things are happening!!

    • Yes they are! Thank you for the never ending support!!!

  • CC’s Dad

    GREAT name.
    A select few know the creativity that came from him…

    • Thanks Dad. My only regret is that I wish every day he was here to see how much of an impact he has made on me and all that I’ve done with it.

  • So excited for you, my friend. You’ve already made an impact on so many but I really feel this will be your dent in the universe. Huge congratulations and let me know how I can help, whenever, wherever.

    • I appreciate your support and friendship every day. I’ll let you know when I need some help denting the universe!

  • Cindy Coulson

    Good for you, CC! Good luck in your new venture.. I know you’ll be a tremendous success .. πŸ™‚

    • Thank you Cindy! Hugs to the whole Coulson family this Thanksgiving!

  • Very cool CC. I actually took a college course exploring creativity so it is a dear subject to me. Just yesterday I was watching a few of the Focus Forward awards and now your announcement. So much to be thankful for this week and every week.

    • Neat. I’ll have to check those out.

      Happy Thanksgiving.

  • I love love love this! Tell me how I can help. I want to totally support you on this amazing mission. Let’s do it!

    • Tell every company you know that I’m out here to help them!!!

      I knew you’d like it Dave.

  • Kathleen Buczko

    Congratulations CC! Can we interview you about the creation of The Cleon Foundation on our new show The Trailer Talks? Email me – you are my inspiration!

    • You most certainly can! Thank you for the offer. I’ll email you shortly.

  • “Junior”

    Nice CC. He also had a very positive influence on me. Considering our respective ages, he was more like a big brother than an uncle.

    • That is great to hear and I always love hearing the stories you share so keep them coming. Happy Thanksgiving.

  • Happy dance! So proud of you, C.C.!

    • Thank you Chel, but I’ve got a lot of work to do before anyone should be proud of me. *hugs*

      • I understand your point of view, but I do think that taking the first step is sometimes the one we delay the most. Therefore I have good reason to be proud of you.

      • *grin* VERY true!

  • What a wonderful post Charles! And sounds like an amazing endeavor. I am always in if you need design/creative support! Just shout!

    • I appreciate that offer and be careful because I just might take you up on that sometime soon!!

  • Whitney hoffman

    Congrats CC! Happy to help any way I can!

    • Thank you. I have a feeling I’m going to have LOTS of questions for you when things get going.

  • Congratulations CC! I just sent you an email with a few personal thoughts & my offer to help.

  • Cass Chapman

    I LOVE IT!!!!! πŸ™‚ Can;t wait to talk more about it in person tomorrow and someday get EXPERT marketing advice for NEPS!! πŸ™‚ SOOOOOOOOOOO freakin proud of you big brother!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    • Thanks sis. We have PLENTY to talk about tomorrow for sure.

      • Cass Chapman

        Yes we do and we can add “Amazing Things Will Happen” to that list as I WILL finish it before I go to bed tonight!!!! πŸ˜‰

      • As the first family member to complete it I can’t wait to talk to you about it.

        Emily and Laura are both reading it, but I know neither is done. Can’t way to see you tomorrow!

  • Congrats! Love this new trend of marketers searching for something more meaningful to put their chops towards!

    • Well it is something I don’t think enough people do in the world.

      I firmly believe it is every single persons duty to do as much as they can to improve the world, but too many people find success and then keep to themselves. I want to change that.

  • Love the idea. Noodling on creativity and how to better the world through it is what I love the best, too. I believe that if enough of us band together we can create a real cultural shift. Congrats on making a stride toward it!

  • Such a beautiful mission and vision on SO many levels C.C. I look forward to supporting your work in the world.