Content Isn’t New, But It Is Changing

posted on February 17, 2012

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You know how I feel about content and content marketing. I literally wrote the book on it.

Any company, organization or individual needs to be strategically thinking about and creating content that is appropriate for them in order to succeed in today’s world.

Content: The New Marketing Equation

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Categories: Content Rules

Pingback: Rebalancing for Content – The New Marketing Equation | Rebecca Lieb
whitneyhoffman

I think the best part of the whole document is the analogy to learning to run step by step.
It’s amazing how many organization produce cruddy content, and how disappointing that is, when the fixes are relatively easy.

Content Isn’t New, But It Is Changing

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