Dear Amazon, Please Start Working Better With Authors


I love you. I’m on a first name basis with my UPS man because I order so much stuff from you.

As an avid reader I went nuts when the Kindle came out and have owned every model since the original. You make it way too easy to purchase books on a whim and I can travel the world with my entire library at my finger tips.

Two years ago I published my first book, Content Rules, and I began to appreciate you from the author perspective. Learning all the things you do both for traditional publishers but also for self publishers made me appreciate you even more. I appreciate all you give me via Author Central and hope you keep adding to the features there.

But, last week you turned on me as an author and that is what I’d like to talk to you about.

My latest book, Amazing Things Will Happen,  is scheduled to hit shelves on December 4th. As a marketer I’ve been planning out my launch plan for months.

If you are not aware, authors spend months and sometimes years to write a book and then will spend even more time planning out and marketing the book. The better they marketing the book, the more they sell. You want them to sell as many as possible because of course that makes you money.

Smart authors will learn their way around social media or work with someone if they don’t understand it to market their book. I ran my own marketing agency and have helped plan and run tons of campaigns. When it is my own product you can be damn sure I’m going to use every skill I’ve got to make sure people know about and buy my book.

Then, Thursday night I see a tweet from an excited friend saying that Amazing Things Will Happen had appeared on his Kindle. I was completely confused and then checked and sure enough it was on mine as well. A quick look at your site and there it was with a new publication date for the Kindle version of November 6th.

I wish I could say that I stayed calm and cool, but instead I flew into a fit of rage.

All my planning had just been thrown into the dump because you decided to jump the gun and have a competitive advantage over Apple and Barnes & Noble to sell the ebook version.

Now, I understand you doing this. You are about making money and from a business standpoint I completely understand the move. You were completely in your rights to do this in your agreement with my publisher.

What I want you to realize though is that if you worked with authors and their publishers to plan this out things would go much smoother. As an author I want to work with companies who help me sell more books. I have no allegiance to any one bookstore, but I’m willing to establish them.

If I knew this was going to happen I would have worked up a special plan to push the Kindle sale to everyone I knew. People have been eager to read the book and instead of the trickle out of news that happened because I was surprised, it could have been a coordinated effort that would have resulted in many more sales and more money in your pocket.

How can I ever fully trust you again after you did this to me? Now I’m in the weird position of having to explain why my book is only available in one format and the rest of the world has to wait. That makes no one happy and when asked I have to point at you and say “ask them.”

While books may not be your top importance any more, they are your roots and you should never forget them. As publishing houses begin to crumble because they refuse to evolve you are going to have even more authors coming to your site. Work WITH them and you could own the space. If you keep doing silly things like this that upset authors you’ll lose something great.

I’d love to talk about this more if you are interested. You are ahead of your competitors in every way and if you became partners with authors you could do even more. If you don’t decide to perhaps Barnes & Noble or iBooks might. Whoever makes friends with the authors wins.

Have a great day and happy holidays.

C.C. Chapman


PS- Thanks for your affiliate program too. I use your links whenever I link to products on your site like I did in this letter.

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write, because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and head shots can be found below.

Who is C.C. Chapman? I’m a…

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Samsung NX1 and a Chroma 4k Drone.

My photos can be found on InstagramFlickr and 500px.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


I’ve developed and taught courses for, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of  audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s even more to know about C.C. Chapman, if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing
  • Member of the Verizon Wireless VZWBuzz Influencer Team which means I receive electronics to review and experiences to take part in.


Affiliate links are used whenever they are available when linking to products of any sort.

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