Miniskirt Philosophy For Content

posted on October 3, 2012

I get asked all the time what is the right length for content?

Is there a magical length that a video should be to go viral? Can a blog post be too long or too short?

My answer is always the same and we included it in Content Rules because so many people like it and that is the Miniskirt Philosophy as I like to call it.

Long enough to cover the essentials, but short enough to keep it interesting.

Yes, it is that simple. You are welcome.

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Categories: Content Rules

http://nickwallen.posterous.com/ Nick Allen

Short but sweet. Love it!
- http://www.cc-chapman.com/ C.C. Chapman
  
  Exactly!!
Marco Neves

the link for the book is missing the h on http.
- http://www.cc-chapman.com/ C.C. Chapman
  
  Thanks for the catch. I updated it.
Seth Goldstein

Brilliant!
- http://www.cc-chapman.com/ C.C. Chapman
  
  Thank you
Chuck Stanley

Loved seeing this talked about at Podcamp East!
- http://www.cc-chapman.com/ C.C. Chapman
  
  Glad you did!