The Spice Lady of Girona

Conferences are taxing on the soul. When one brings you half-way around the world, your body and mind get lost sometimes.

Jaume Marin from Visit Costa Brava, one of the men who made this trip possible for us, pointed out that there was a weekend market open just across the green. He encourged us to check it out and made note that while it may start off as nothing but cheap clothes and shoes, that it would open up to fresh produce and other goodies after making a hard right. We didn’t want to miss the turn.

There is always a rush that comes from being in an open air market in a different county. Part of them are familiar to the flea markets here at home, but then so much is different as well.

The giggles of children. The haggling of adults. The smells of cheap, yet satisfying food cooking on a grill.  I may not have recognized a single word that was being said around me and yet you still understand everything that is being said.

My senses awoke as we turned to face produce, meat and even more people. The colors and smells brought a smile to my face and a rumbly in my tumbly.

The colors of the produce. The stalls of hanging meat. The unique personalities manning their stalls and hocking their wares.

I don’t know what it is, but produce always looks stunning at a farmers market. Maybe it is the sunshine lighting them instead of the dull overhead glow in a supermarket. You can’t help but want to buy it all.

Sucking in the energy and images around me I took photos of it all. Through the magic of it all, one stall caught my attention over all others. Square wooden boxes were filled with raw spices of every color and scent. Inhaling deeply from each box, I basked in their glorious smells.

The kitchen is not a foreign place to me. As the cook of our family, our spice cabinet is my best friend. Yet, here I stood in front of multi-colored mysteries. As is the natural thing to do for me, I began taking photographs. The owner of the booth didn’t seem to mind me doing so. It is amazing how much can be communicated with a simple smile.

In broken English, she asked me with a bit of a grin, “Only photos or are you going to buy?”

I stopped. I know that many vendors don’t like you taking photos no matter where you are in the world. It is something I’ve never understood, but have accepted as part of human nature. But, having been through this before I knew without hesitation what my answer would be.

“It depends. What spices should I buy to bring home the flavor of Girona to my family?”

If you were not aware, that is the perfect answer to the question at hand. It shows that you are not just an idiot tourist. You know where you are and are asking for a personalized response. With those simple words you are showing that you care about their opinion and want to have a human connection rather than only a snapshot memory.

We went back and forth as she quizzed me what I’d be using it for. Did I want it spicy or not? Would I be using it to cook fish, vegetables or chicken?

In the end, we decided on something that would be good on beef with a little bit of a kick, but not too much. While I love spicy food, my family does not.

She scooped from this one and grabbed from that. She was excited to assemble just the right mix as she paused and contemplated several times what would make the perfect mixture. She filled a bag and shook it up.

As I inhaled deeply from my new spice mix, I couldn’t help but grin like a Cheshire Cat. It smelt amazing and already I was imagining rubbing it on some skirt steak when I got home and enjoying it with a bottle of deep red Spanish wine.

I handed her a two Euro coin and with a heart felt “gracias” I was on my way.

She might not remember me, but I’ll never forget her.

The spice lady of Girona.


723 words

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C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…


I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.

I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.


Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn, CreativeLive, and Treehouse.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at


Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing


Affiliate links are used whenever they are available when linking to products of any sort.

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