w: C.C. Chapman

Yes I’m Going to SXSW, But Not to Your Party.

It is that time of year again.

The month before SXSW happens in Austin, Texas when tens of thousands of people from around the globe arrive in town. The time when it seems at least half of them will start sending out invites to a drinkup, party or other gathering that they hope you and a few hundred other people will show up at.

I only have to take one look at my inbox to confirm that it is that time of year again.

I’m going to SXSW like I do every year. I love the conference, the people and the city of Austin.

While I’ve already talked about how I’m nervous at how big it has gotten, I still know that I will find new business and make new friends while in town. This happens every year and I’m sure this year will be no different.

In the past I use to RSVP for a ton of events and then never make them. You can schedule as much as you want, but the truth is that it all goes out the window when you get on the ground. You’ll end up grabbing a drink with someone and then suddenly three hours has gone away because you are having such a good time and ten more people showed up and sat down with you.

The other thing is that most of the evening gatherings are too damn big for me to enjoy. Thousands of people crammed into a small space, with loud music and a line around the block is not my definition of fun. Sorry, maybe I’m getting too old. *grin*

Besides Ewan’s Breakfast, AllHat and the Wiley Author Party, I’m not sure I’ll actually sign up for others, but you are free to invite me.

I just prefer smaller gatherings where you can actually get to know the people around you. I know last year I attended a small entrepreneur dinner put on by Starbucks and Wired that was exactly the sort of event I enjoy. The photo above was a chance encounter with the woman who drew “the fail whale” while me and some old friends caught up.

I wanted to write this so that people knew I’d be attending (and speaking at 3:30 on Friday about Visual Storytelling), but would understand why I most likely won’t show up at their party.

I really hope our paths cross while in town. I’m going to be looking to interview people for Passion Hit TV, talk to potential new clients and make a shit ton of new friends.

See you in four weeks!




436 words


11 responses

  • February 15, 2012

    I’ll be there too. Speaking Sunday at 12:30. Hopefully we meet ūüôā

  • February 15, 2012

    Hope to see you there C.C. I’ll definitely be at AllHat if I don’t see you otherwise!

  • February 15, 2012

    The parties are what probably discouraged me from wanting to go this year. I tried to pick small-ish, invite only events and it was still crazy and overwhelming.

    That combined with the fact a large majority of the talks are panels and nothing actually gets ‘learned’ – it’s just all the panelists saying who they are and how great they are.

    I still wish I had the slush fund to go this year. I would make connections *before* attending and keep my get togethers small. Relying on the conference to meet people to connect & hang with is too hard.

  • February 15, 2012


    Last year your post pre-SXSW was very useful. Being that it was my first time last year I ended up signing for many things which I was not able to make it. 

    This year I have been a bit more selective and will be planning ahead of time one or two events a day. The rest I will let the day decide. 

    Will be definitely making it to your Story Telling session. 

    Thanks again for the great info. This post makes  a perfect link for the post I have in draft to publish this afternoon on one of the points I was making. 

    See you at SXSW! 

  • by Christine
    February 15, 2012

    Is it March yet?!? I can’t wait and I’m looking forward to seeing you there!

  • by 40deuce
    February 15, 2012

    I totally hear you about the overcrowdedness and the schedules flying out the window, but I find that I do some of my best work at those parties, so I try to go to them if I can. For me, I go to SXSW to learn, but my company also sends me in hopes of creating some new business for us. I’ve found that parties are a great place to do that because everyone’s in a good mood and you meet one person and they happily introduce you to their friend and so on. For me, I don’t go to do any hard selling there, but if I can have a nice chat even for 3-5 minutes with someone and tell them that I think my company can help them, I look at that party as a success for me.
    But you’re right, the more¬†intimate¬†settings were where I made friends with people that I still keep in touch with all the time¬†regardless¬†of business.
    Or maybe you are just getting old… ūüėČ
    Hope to meet you down there and have one of those more intimate conversations!

    Sheldon, community manager for Sysomos

  • by Kevin Behringer
    February 15, 2012


    I was having this exact conversation the other day. ¬†The idea of the big “wait in line for three hours to get a free beer” parties at SXSW are just so off-putting to me. I’d much rather find some like-minded people to sit somewhere quiet, with a GOOD beer (as opposed to a free one) and talk/build a relationship.

    The only problem is that those types of interactions are tough to find and not promoted. For someone like you, they’re easier to build organically simply by the nature of so many people wanting to sit and talk to you. For someone like me, not so much.

    So, I’m hoping to find some of those opportunities this year and leave SXSW having built some friendships.

    And, I’ll definitely be at the session on Friday – I based my travel plans around getting there for it!


  • February 15, 2012

    Yeah, SXSW is about the people and the experiences for me. Seeing old friends, meeting new ones and experiencing a week unlike any other anywhere. The parties? Not a big deal for me. I know it’s not an age thing because the parties have never been high on my priority list. We’re all getting older but there’s a lot of old people who can’t get enough partying. And that’s fine. That’s part of many peoples’ South By experience. In terms of SXSW becoming huge, I don’t have a problem with more people and more things to do as long as the people and the experiences continue to be interesting and exciting. I have attended since 2010 and “virtually” attended thanks to Twitter and the web in the years before. 2012 is going to be fun. Hope to see you there CC.

  • by JimHopkinson
    February 15, 2012

    Hey CC¬† Glad to hear that my “Entrepreneur’s Dinner” last year was one of your highlights of SXSW.¬† That was the exact goal… that people (at least older guys like us) were sick of the wait in line/too crowded/too loud/beer spilling and to make stronger, better connections in a smaller group.¬† Unfortunately (no repeat of the dinner this year) I’ve moved on from Wired to do my own thing (a good thing!), so we’ll need to find another way to connect. I’ve got your speaking event on my calendar, and would love to see you at mine Saturday at 12:30.¬† Have a great conference everyone!

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A Simple Weekend

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© Legend - A Handcrafted Misfit Theme

C.C. Chapman


Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write, because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and head shots can be found below.

Who is C.C. Chapman? I’m a…

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.


I’m constantly writing and always working on my next book. You may have read some of my published works including¬†Amazing Things Will Happen,¬†Content Rules¬†or¬†101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.


If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces.¬†I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of¬†Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Samsung NX1 and a Chroma 4k Drone.

My photos can be found on Instagram, Flickr and 500px.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board,¬†serve on the board of The Hockey Foundation¬†and recently joined the No Kid Hungry Social Council.


I’ve developed and taught courses for Lynda.com, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.


On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.

Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of  audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com


Fun Bio

You‚Äôd be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.‚Äôs unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable ‚Äúon the ground‚ÄĚ knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He‚Äôs helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals ‚ÄĒ and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO‚Äôs language. Most important, he‚Äôs fluent in your market‚Äôs language. It‚Äôs a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There‚Äôs even more to know about C.C. Chapman, if you want to read it ‚ÄĒ and you should. C.C.‚Äôs skills are an embarrassment of riches.


Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed


I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course will clearly disclose relationships in any post that require¬†them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing
  • Member of the Verizon Wireless VZWBuzz Influencer Team which means I receive electronics to review and experiences to take part in.


Affiliate links are used whenever they are available when linking to products of any sort.

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