Getting Started Using Photography to Make Your Marketing Better

youcanchoose

Human beings love looking at pictures.

No matter what business you are in or budget you have, photography must be part of your content mix if you want to be successful. Everything from blog posts, to webinars, email newsletters and podcasts all need an image to represent them online as they are shared from network to network and friend to friend.

That is why yesterday at NMX in Las Vegas I gave the presentation How to Add Photography Into Your Marketing Mix.

We had a similar conversation at an earlier event and this time they asked me to share some how to advice as well.

Teaching content marketing AND photography in forty five minutes is not easy, but I believe I pulled it off.

Not being able to do a hands on photography lesson makes it hard, but here is the advice I gave everyone to get started.

  1. Shoot Like a Kid
    If you’ve ever given a child a camera, they instantly start taking pictures. They don’t worry about what they are shooting or if it is going to be good or not. When they get stuck is when they ask how to do something. Photography is fun and since we don’t have to worry about film costs anymore, you have an unlimited amount of space to make mistakes. Don’t be afraid to make them.
  2. Learn Your Gear
    People go out and buy cameras and then never read the manuals or learn what all the buttons and options do. If you want to improve your photography, you have to fully understand the gear you are using.
  3. Develop a Workflow
    As photography becomes a more important part of your creation process, you must develop a workflow that works for you. It will constantly evolve but you’ll eventually figure out what works for you. This is what mine currently looks like for mobile or with a traditional camera.
    my-photography-workflow
  4. Shoot More
    As I’ve said before, the only way you get better at anything is by doing it more. I try to take at least one photo a day and even if I don’t have a camera in my hand, I’m shooting them in my mind. The more comfortable you are with your camera and the more your mind learns to look for moments to capture and share, the easier it becomes.
  5. Observe Others
    Looking at what other people take photos of is a great way to learn. You shouldn’t copy them, but being influenced by them  is a great thing. I look at other people’s photos every day and just seeing the angle they choose or the lighting they went with makes me a better photographer.
  6. Shoot What You Love
    The easiest thing in the world to take a photo of is something you love. Looking around your business, I guarantee there are things you can take pictures of. Just because it is day-to-day to you, doesn’t mean it is to the rest of the world.
  7. Be You
    Never try to be someone or something you are not. If you are a small business, wear that like a badge of honor. Have a quirky office environment, share it. Anyone can hide behind words, but no one is invisible in photos so don’t try to be something that you are not. Remember who you are and be you!

With social photography now the norm and here to stay, no business can ignore photography.

I firmly believe that every piece of content you ever create must have an image to go along with it. If you want to argue this point you can, but know that you would be wrong. 🙂

Happy shooting.

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My 2016 in Photos

THE Shot

Shooting My Son’s Senior Portraits

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C.C. Chapman

Bio

Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and headshots can be found below.

Who is C.C. Chapman? I’m a…

Writer

I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will Happen, Content Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.

Photographer

If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.

My photos can be found on Instagram and Flickr.

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.

Teacher

I’ve developed and taught courses for Lynda.com, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.

 

On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.


Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com

 

Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.

 

Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed

DISCLOSURES

I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA
01757

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing

 

Affiliate links are used whenever they are available when linking to products of any sort.

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