w: C.C. Chapman

How a Photo From Africa Inspired Me to Make a Purchase From Austin

Every day I teach companies and organizations the importance of content. I explain to them that you never know when something might drive a sale.

Every day I also get asked how to measure the ROI of content and social media. For years I’ve explained that while you can measure many things, there are many aspects of this world that you can not measure unless you are set up to do so.

That is the story I want to tell you today.

Esther Havens is a humanitarian photographer. Her work is breath taking and ever since I heard her name I’ve been following her on Instagram.

She does the sort of work that I want to do more of.

Esther is currently in Zambia on assignment and the other day posted the photo above.

Compared to many of her other photos, it isn’t anything special. It is a beautiful snapshot of her taking a moment out of working and relaxing for a bit.

But, where the magic happens is when she posted photo, it was captioned with:

“Kammoking in Zambia! Love that @kammok partners with @malarianomore to help end malaria deaths in Africa #theroolife #kammok”

Since I love companies who have social good in their DNA, I instantly clicked over to find out who Kammok were and what they were all about.

Turns out that they not only make high quality camping hammocks, but they also give back to the world around them.

They also have a great attitude towards enjoying life and making the most of your time outdoors.

I was so turned on by all of this that I ordered a Roo and am eager for it to arrive.  You can be sure I’ll be sharing photos and more once I get to try it out.

So, a photographer posts a snapshot on Instagram from Africa and because of it I make a purchase from a company in Austin.

This is the type of thing that you can’t measure easily. I’m sharing the story to once again remind everyone that it works, but it is different than the old way of doing business.

Content marketing, social media, giving back and being a good person. All of it is important to you and your business. Every bit counts.

Photo Credit to Esther Havens via Instagram.

407 words

8 responses

  • July 2, 2013

    This is great, CC. I love how simple things lead others to move, act, do and even buy.

    • July 5, 2013

      Thanks. I enjoy sharing stories like this in the hopes that more brands will begin to realize just how powerful simple actions can be.

  • July 9, 2013

    That picture inspired this post which might have me buying a hammock pretty soon … 🙂

    • July 11, 2013

      Well mine has arrived so I will be doing a review once I get a chance to take it outside and set it up.

  • July 9, 2013

    “Content marketing, social media, giving back and being a good person. All of it is important to you and your business. Every bit counts.” I think a lot of folks are quick to acknowledge 1 and 2 and a lot less likely to talk about being a good person and giving back. Obviously there are exceptions, and many of them in fact. But I still really appreciate you and everyone else who’s talking about the connection between being a good human being and integrating that with your business. Don’t mean to sing meaningless praises but, you know, this story made me smile and I appreciate you writing it. Thanks 🙂

    • July 9, 2013

      I appreciate you saying that because I agree that enough people take that last part to heart!!

  • July 10, 2013

    And it doesn’t stop there either, does it? There is a further domino effect downstream as now I am looking at this and I have always wanted a nice hammock. Now, Kammok is on my radar.

    • July 10, 2013

      Exactly how it works and mine has arrived so soon I’ll be doing a review and who knows if other people will buy based on that.

      And yet how does the company measure all those sales. They can’t directly.

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Why You Can’t Measure ALL Social Media

© Legend - A Handcrafted Misfit Theme

C.C. Chapman

Bio

Sketch of C.C. Chapman by Hey Instigator!There are many aspects OF who I am and what I do. Putting together THIS PAGE is one of my least favorite things to write, because talking about myself is not my idea of a fun time.

When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”

Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.

Official bios and head shots can be found below.

Who is C.C. Chapman? I’m a…

Marketing Consultant

With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters and HBO.

I focus on social good/impact marketing, content marketing and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.

Feel free to double check my credentials on LinkedIn.

Writer

I’m constantly writing and always working on my next book. You may have read some of my published works including Amazing Things Will HappenContent Rules or 101 Steps to Making Video Like a Pro.

Freelance writing or citizen reporting assignments excite me.

Photographer

If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.

I’m currently shooting with a Samsung NX1 and a Chroma 4k Drone.

My photos can be found on InstagramFlickr and 500px.

Keynote Speaker

I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.

I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.

Advocate & Volunteer

I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.

I’m currently the President of the Board at Wediko, a member of the ONE Girls & Women Advisory Board, serve on the board of The Hockey Foundation and recently joined the No Kid Hungry Social Council.

Teacher

I’ve developed and taught courses for Lynda.com, CreativeLive and Treehouse. I’m also an Adjunct Professor of Marketing at Bentley University and hoping to do more teaching in the future.

 

On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.

I married my high school sweetheart, have two amazing kids and love being a dad.

I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.

Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.

Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.

To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.


Official Bio

C.C. Chapman describes himself as a New England raised storyteller, explorer and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of  audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com

 

Fun Bio

You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.

C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.

He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s even more to know about C.C. Chapman, if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.

 

Head Shots

CC-Chapman-Cubelean     CC-AYASummit

CC Chapman Headshot Vertical    CC-armscrossed

DISCLOSURES

I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course will clearly disclose relationships in any post that require them.

I am open to being pitched and invited on press trips.

Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.

With that in mind, my mailing address is:

9 C Medway Road #117
Milford, MA
01757

Current relationships include:

  • Verizon FiOS provides me with service in exchange for a monthly post on technology of my choosing
  • Member of the Verizon Wireless VZWBuzz Influencer Team which means I receive electronics to review and experiences to take part in.

 

Affiliate links are used whenever they are available when linking to products of any sort.

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