My career has never followed a straight line. I’ve been a worker bee, manager, company founder and partner.
Today, I’m excited to announce that I’m adding a new title to my business card collection:
Chief Marketing Officer of YSN.
YSN stands for Your Success Now. It is our platform to connect and engage the most ambitious and talented young people from every corner of the world.
Young & Successful Media is our agency. We create and execute innovative campaigns for companies, organizations, associations and governments serious about making an impact through youth empowerment, employment or entrepreneurship.
Take a look at the SUBWAY® Global Challenge we are launching to get a taste of what we can do.
Everything we do helps inspire young people to pursue their passions, discover who they are, find work they love, launch businesses, sculpt their careers, and pursue success based on what matters to them.
Hopefully as you read that you are thinking, “wow that is perfect for you C.C.” because that is what I thought when I first heard the goal of the company from CEO Jennifer Kushell.
Jen was a big part in me even contemplating this job. When she first told me about her vision over drinks in Las Vegas I was hooked. Her years of experience, desire to do things right rather than quick and savvy business knowledge was an instant attraction. I’m excited to be partnering with her and the amazing team we’ve assembled.
If you don’t know her yet, I think this video that BCBG created captures her passion (and fashion sense) perfectly.
Youth unemployment is an economic crisis for societies globally and yet there is no lack of opportunities or talent in the world.
The problem is that there hasn’t been an efficient way to connect them on a global scale and that is why YSN has created the Global Opportunities (GO) Marketplace.
I want to make GO the preeminent platform to connect talent anywhere in the world with the widest range of opportunities that will allow them to gain the experience to create meaningful careers. It was this part of the business that attracted me more than anything else.
I want Dylan and Emily to have nothing but the best opportunities when they enter the workforce and GO is going to make sure that happens.
Employment opportunities should not be restricted to where you live. I want the girl in Ghana who dreams of engineering, the boy in Vermont who wants to farm and the recent graduate in Tokyo with a love of travel to all have the same opportunities beyond their own borders.
Don’t worry, I’ll still be speaking, writing and taking plenty of photos. It was important to me that I still be able to do these things if I accepted the job.
There are a lot of exciting things brewing already and I hope you’ll take the time to check out YSN.com, follow us on Twitter and like us on Facebook. Plus, be sure to send any talent or employers you know to YSN.com/GO to get active in the marketplace.
Onward and upward!
© Legend - A Handcrafted Misfit Theme
When asked what I do my current answer is, “I create, teach and motivate people to do more good in the world.”
Of course, that doesn’t cover all that I work on professionally and personally, so that is why I created this page.
Official bios and headshots can be found below.
Who is C.C. Chapman? I’m a…
Freelance writing or citizen reporting assignments excite me.
If I had to choose a style, I’d say my photos are a mix of documentary, travel and lifestyle photography. While I may not enjoy taking head shots, I love to shoot faces. I rarely go anywhere without a camera in my hand and I’ve been fortunate to see my photos on the pages of Rolling Stone and The Wall Street Journal.
I’m currently shooting with a Canon 80D, an iPhone 7+ and a Chroma 4k Drone.
With over twenty years of marketing, online media and community building experience I have the skills and experience to help your organization no matter the size. Previous clients have included The Coca-Cola Company, American Eagle Outfitters, and HBO.
I focus on social good/impact marketing, content marketing, and brand strategy. My favorite clients are NGOs, nonprofits or brands looking to make a difference in the world.
Feel free to double check my credentials on LinkedIn.
I’m happiest when on stage educating and inspiring an audience of any size, anywhere in the world.
I have spoken at everything from large international events, corporate retreats and at special gatherings of unique individuals. If you need someone who will inspire, educate and entertain your audience I’d love to chat.
I believe in using my skills, time and voice to champion causes that are important to me. I’m especially interested in anything military, dogs or children focused.
Helping others learn and inspiring them to achieve their goals is the most fulfilling thing I do. As a Visting Instructor of Business and Management at Wheaton College and as an Adjunct Professor of Marketing and Communications at Bentley University I get to do this with the next generation. I’ve also developed and taught courses for LinkedIn Learning, Lynda.com, CreativeLive, and Treehouse.
On top of all that I’m a proud life long New Englander who was born and raised in New Hampshire, but now resides outside of Boston.
I married my high school sweetheart, have two amazing kids and love being a dad.
I’ve been online since 1989, began blogging in 2002 and podcasting in 2004.
Previous endeavors I created include Accident Hash, Passion Hit TV, Digital Dads and The Advance Guard.
Tattoos, travel and the outdoors turn me on. There are fewer things more perfect than a well-done cocktail, a delicious meal or live art of any sort. I love my GORUCK, Field Notes and am a proud Misfit.
To understand me is to understand that I try to live a purposeful life every day that is full of adventure, love and making the world around me a better place for all.
C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.
He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).
C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.
C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family. Find out more at CC-Chapman.com
You’d be hard-pressed to find a more multi-faceted or enthusiastic creative/strategic partner in the marketing and content creation fields. This greatly hails from C.C.’s unstoppable combination of marketing experience and savvy (which a great many professionals claim to have), and incalculably valuable “on the ground” knowledge and insight as an influential content creator himself (which a great many professionals do not). The result is a best-of-both-worlds mashup of marketing expertise.
C.C. Chapman sports the pro cred to be a talker (working closely with such clients as American Eagle Outfitters, Coca-Cola, HBO and Warner Bros.), and the passion and gumption to be a doer (creating content for the emerging Online Dad market, marketing professionals, music fans and more). He’s helped create, manage and execute ambitious online and offline marketing campaigns for startups and multinationals — and has the invaluable good sense to know which outreach strategies work with audiences, and which ones fall flat.
He authoritatively speaks your language. He speaks your CMO’s language. Most important, he’s fluent in your market’s language. It’s a killer double-chocolate-and-peanut-butter combination. Contact C.C. to learn how he can help your organization achieve its business goals. There’s, even more, to know about C.C. Chapman if you want to read it — and you should. C.C.’s skills are an embarrassment of riches.
I’m involved with a lot of organizations and clients. I believe in being completely transparent and open about everything I’m working on. I’ll do my best to keep this updated and of course, will clearly disclose relationships in any post that require them.
I am open to being pitched and invited on press trips.
Companies do send me items in the hopes that I will review it or share with my community. If you send me something it does not guarantee a review.
With that in mind, my mailing address is:
9 C Medway Road #117
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